Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Tuesday, November 12 2019 - 17:52
AsiaNet
Microsoft launches first Experience Center worldwide for Asia Pacific in Singapore
SINGAPORE, Nov. 12, 2019 /PRNewswire-AsiaNet/ --

Microsoft has also reimagined the future of work by creating a blueprint for 
productivity, efficiency, accessibility, flexibility and collaboration for 
organizations in the region.

In a world where we can expect more than 40 billion devices generating nearly 
80 zettabytes (ZB) of 
data[https://www.idc.com/getdoc.jsp?containerId=prUS45213219] by 2025, 
organizations and industries will need to quickly adopt new technologies and 
build technological capabilities that will enable them to flourish in an 
innovation-led, cloud first, artificial intelligence focused future.

That is the impetus to create a comprehensive and immersive technology 
experience for businesses in Asia Pacific, to help them immediately visualize, 
learn and adopt innovations for their digital and cultural transformation 
journeys. Located within the new regional headquarters for Microsoft at Frasers 
Tower in Singapore, The Experience Center Asia showcases a confluence of 
technology and partners, to empower every organization in every industry to 
digitalize, disrupt, innovate and transform.

"We believe every company will become a software company as digital 
transformation and tech intensity becomes pervasive in every organization. The 
Experience Center Asia allows businesses in Asia Pacific to learn about the 
urgency with which they need to embrace this transformation, and explore our 
extensive portfolio of industry solutions which showcase what's immediately 
available and possible by partnering with Microsoft," said Andrea Della Mattea, 
President for Microsoft in Asia Pacific.

"Our new regional headquarters is a representation of future workplaces. We 
provide organizations in the region with a real, working model of what the 
future of work looks like, based on a foundation of cloud computing, data 
analytics, artificial intelligence and a culture of transformation. I'm excited 
about going into the office, where our colleagues reinforce our mission every 
single day by creating a culture of safety, wellness, sustainability, 
accessibility and comradery," continued Andrea.

The practices within The Experience Center Asia are:

- The Experience Zone, which showcases immersive demonstrations and current 
implementations across industry sectors. A team of specialists can take 
visitors on a customized journey through these experiences that allows them to 
experience firsthand relevant technology solutions that are unique to their 
businesses and enables them to envision the art of what's possible 
- The Microsoft Technology Center (MTC) that provides facility-based technical 
engagements, enabling customers to focus on their decision process. MTCs bring 
together the right resources to help customers close deals faster and expand 
deal size, while increasing customer satisfaction, 
- The Cybersecurity Center that showcases Microsoft's threat intelligence 
analytics, creates awareness about rising cybercrime threats, and increases the 
understanding of trusted digital platforms and cloud computing, 
- The Innovation Factory – where through ideation and hackathons innovative 
ideas come to life.

"Situated in the heart of Asia Pacific, Singapore is the regional headquarters 
for many multinational companies, has a powerful ecosystem of entrepreneurs and 
is an international event destination for industry leading experts along with 
our strategic partners – the value of having Microsoft's first Experience 
Center worldwide in Singapore is to provide organizations with immediate access 
to a curated experience of innovations and experiences with Microsoft leaders 
and technology.  Microsoft has always been at the forefront of offering a large 
portfolio of experiences for our customers, many of whom have been to our 
Executive Briefing Center in Seattle and are looking for a similar experience 
close to their business to accelerate time to value," said Rebecca Hick, 
Director, Microsoft Experience Center Asia.

Re-imagining the future of work

Asia Pacific is one of the fastest growing regions for Microsoft and a 
priority, given the multitude of opportunities to empower countries, industries 
and communities with digitalization. Microsoft has created a blueprint for 
organizations to adopt the culture, physical spaces and technologies for a 
future-ready workplace.

Spread across 12,500 sq. meters and six floors, the new Microsoft office brings 
1,400 people together in an environment that allows the digital and physical 
worlds to exist in harmony. Artificial intelligence enabled cameras allow 
frictionless access to maintain secure spaces. Employees have seamless movement 
between the six floors, efficiency driven IT support with Smart Lockers and IT 
vending machines that streamline the process and complement Microsoft's IT 
service desk. A common request from employees was for an instant replacement 
for IT peripherals, such as keyboards, mice, headsets, cables and more. The 
smart vending machine automates the distribution of such products. A quick 
swipe of the employee badge will log the product, providing convenient 
inventory tracking.

Employees and staff use Smart Building CampusLink, an application that is fully 
integrated with Microsoft Outlook and Microsoft Office 365, taking navigation 
to the next level by enabling employees to find directions, room occupancy and 
book facilities in real-time. Built on Azure App Services and powered by Azure 
Data Lake and Office 365 Graph API, Microsoft's regional headquarters in Asia 
Pacific is the first Microsoft office outside of Redmond, Washington to 
implement the Smart Building CampusLink.

Employee engagement

Employees played a crucial role in planning for the move to Frasers Towers, 
from choosing furniture, artwork and other interior design elements to voting 
for the brand of coffee in the pantries and submitting their photographs to 
display on a wall. Employees have dedicated quiet corners for focused work, 
phone booths, a large communal dining area on L10 with a café, barista and wide 
variety of food options for everyone. Multiple seating styles cater to 
different ways of working, from standing desks to huddle rooms to open 
collaborative team spaces.

Accessibility, Inclusivity and Sustainability

Microsoft celebrates the diverse cultures in Singapore and the region, with 
murals by a local artist, May Lim and peranakan-inspired design across the 
office. Equally, Microsoft has ensured that the new office is inclusive by 
making it accessible for everyone, regardless of how they communicate, see, 
hear, or move. Microsoft follows a  global standard of accessibility for every 
Microsoft office and in Singapore, they comply to comply to the Building and 
Construction Authority of Singapore 'Accessibility code in the built 
environment (2013)[https://www.bca.gov.sg/Newsroom/pr30082013_AC.html].

All meeting rooms and common use spaces have identifiers in Braille; floor 
layouts, pantry and kitchens items are optimized for movement and carefully 
planned for ease of use for wheelchair users; meetings can be started with one 
touch; height adjustable tables cater to employee preferences; and way finder 
screens, badge scanning points and identifier cameras enabled by artificial 
intelligence are height agnostic. Gender neutral bathrooms and inclusivity 
spaces have reinforced Microsoft's commitment to provide a workplace where 
everyone can feel safe in being their authentic selves.

Microsoft donated the legacy office furniture, carpets and audio-visual 
equipment to the Base of Pyramid Hub (BoP Hub). Started by Jack 
Sim[https://www.linkedin.com/in/jack-sim-75732313b/], it is a Singapore-based 
non-profit business accelerator platform that aims to create an efficient 
marketplace for communities at the base of the pyramid. Their vision is to 
break the cycle of poverty by enabling entrepreneurs, connecting partners and 
providing mentoring and resources. It also acts as the gateway for business 
ventures, technologists and manufacturers to access markets in the region and 
is a co-working space.

"It was amazing to see first-hand Microsoft's culture at play. Every person I 
met wanted to help our mission to end global poverty. It started when I met a 
staff from Microsoft Hyderabad, who connected me to his colleagues in 
Singapore, who in turn introduced me to their team in Redmond. Here in 
Singapore, Microsoft gave us enough seats to fill up our entire new BoP Hub of 
65,000 sq ft. They paid for transportation and brought more than 100 employee 
volunteers to lay the carpet and fix the furniture. We are now ready to host at 
least 50 start-ups and social enterprises for the first year," said Jack Sim, 
Founder of Bottom of the Pyramid.

At Microsoft's new Asia Pacific headquarters there are: 

- Nearly 145,000 meters of cabling. That's about sixteen-and-a-half times as 
tall as Mount Everest or 1,500 times as long as a soccer pitch. 
- Nearly 200 display screens of various sizes in meeting rooms and common 
spaces. 
- More than 30 spaces with sofas for huddles and 50 soundproof pods for small 
meetings or calls. 
- 179 Bluetooth beacons in meeting rooms and 900 sensors for lighting, air 
quality and temperature with nearly 2100 data points from the Frasers Tower are 
connected to the cloud on Microsoft Azure. The sensors and telemetry monitor 
the facilities, energy and utilities usage to optimize space utilization, air 
conditioning and lighting adjustments. 
- In future, these sensors can also monitor the carbon dioxide levels in the 
air, which can negatively affect work performance and neural activity, noise 
levels by measuring decibels, and energy usage, which can result in savings of 
up to 25%, as experienced in Microsoft's HQ in Redmond, Washington.

Microsoft's footprint in Asia Pacific:

- 2 Microsoft Research Labs 
- 17 Azure Regions 
- 67 Innovation Centers 
- 6 Microsoft Technology Centers 
- 5 Cybersecurity Centers 
- 2 Transparency Centers 
- Over 590 ICT Centers 
- Microsoft has been in Asia Pacific for more than 30 years and has a presence 
across 20 markets with more than 20,000 employees and 100,000 partners

Press images can be found at this link [ 
https://nam03.safelinks.protection.outlook.com/?url=https%3A%2F%2Fedelmanftp.box.com%2Fs%2Fwpoq1bppy391qss9speoyuwnw1t38hx1&data=02%7C01%7Ckejin.lim%40prnasia.com%7C0e472426a51b4c113a9608d7672162c1%7C887bf9ee3c824b88bcb280d5e169b99b%7C1%7C0%7C637091265406786656&sdata=hXcxmsZ0Q4JWxL5udOcZHOBYWHvbgj1X3lAsdD8c4sY%3D&reserved=0].


SOURCE Microsoft
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