'I am connected to the idea of unity, togetherness and challenging the 
perception of what love is today. This for me is the real spirit of the season. 
It's one of my favourite times of the year – when I can stop, reflect and 
reconnect with those who make me feel happy and at home, no matter where I am 
in the world. I loved the idea of bringing together a group of people that have 
been so supportive of me since I joined Burberry to celebrate my first holiday 
campaign for the house.' 
Riccardo Tisci, Burberry Chief Creative Officer 

Burberry's festive campaign is out today. 

To mark his first festive campaign for the fashion house, Burberry Chief 
Creative Officer, Riccardo Tisci has assembled a cast of global talent to 
celebrate the notion of togetherness, union, hope and love. 

The cast includes: Carla Bruni, Fran Summers, brand ambassadors Zhou Dongyu and 
Yoo Ah-in, Shay, Ikram Abdi Omar, Lea T, Boychild, Wu Tsang, Cecilia 
Chancellor, Sasha Pivovarova, Marina Morena, Mahmood and Ruben Loftus-Cheek. 

The campaign centres around a film of the cast dancing to the soundtrack of 
'What Is Love?' by Deee-Lite and is shot by renowned photography duo Mert Alas 
& Marcus Piggott. 

PDF - 
https://mma.prnewswire.com/media/1028104/What_Is_Love_Burberry_Campaign.pdf 

Contact: press.office@burberry.com

SOURCE: Burberry Ltd.