Country for PR: Japan
Contributor: Kyodo News JBN
Friday, November 15 2019 - 16:00
AsiaNet
C2C Marketplace App Provider Mercari Begins Crossborder Sales to Over 100 Countries
TOKYO, Nov. 15, 2019 /Kyodo JBN-AsiaNet/ --

- Overseas Buyers Can Now Purchase Items Using Proxy Service -

On November 15, 2019, Mercari, Inc. began offering crossborder sales* through 
the Mercari consumer-to-consumer (C2C) marketplace app in partnership with 
Buyee, a proxy service for crossborder e-commerce operated by a wholly owned 
subsidiary of BEENOS Inc.

*Some categories of items not available

Image: 
https://kyodonewsprwire.jp/prwfile/release/M105775/201911073215/_prw_PI1lg_xavEk7L3.png


With its mission to create value in a global marketplace where anyone can buy & 
sell, Mercari, Inc. develops and operates Mercari, a marketplace app through 
which individuals can buy and sell items easily and safely. Mercari is Japan's 
largest C2C marketplace, with approximately 14 million monthly users, a gross 
merchandise value (GMV) of approximately 530.7 billion JPY*, and a total of 
over 1.1 billion items listed to date.

*From the full-year financial results for FY2019 through June

Mercari has seen a large amount of interest from overseas, with a sixfold 
increase in visits to Mercari's web version from outside of Japan since 2017, 
indicating a strong potential demand for purchases by users abroad. Based on 
its mission to create value in a global marketplace where anyone can buy & 
sell, and the potential market scale of the crossborder e-commerce market, 
Mercari has decided to start offering crossborder sales through proxy service 
Buyee.

Buyee is a proxy service with over one million registered users, available in 
over 100 countries and regions throughout the world. Through this partnership 
with Buyee, users overseas can browse and search items listed on Mercari in 
Japanese, English, and Chinese (traditional and simplified), and purchase items 
using popular overseas payment methods, such as PayPal, Alipay, and UnionPay. 
Offering crossborder sales will allow people overseas to purchase items from 
Mercari, instead of limiting this only to users in Japan, and Mercari expects 
this to lead to increased sales opportunities. Items will only become available 
for purchase on Buyee if a certain amount of time has passed since their 
listing on Mercari.

- How It Works
1. When an overseas user places an order on Buyee
( https://buyee.jp/mercari/ ), an official Buyee account purchases the item on 
Mercari for the user.
2. The seller of the item on Mercari ships the item to Buyee's warehouse in 
Japan.
3. When the item arrives, Buyee staff checks the item and rates the seller, and 
the seller receives sales proceeds.
4. Buyee ships the item to the buyer overseas, and handles all further steps.

Image: 
https://kyodonewsprwire.jp/prwfile/release/M105775/201911073215/_prw_PI2lg_pT33Vyk3.png


- Proof of Concept for Crossborder Sales
Starting in August 2019, Mercari carried out a proof-of-concept study on 
crossborder sales of items that had been listed for a certain amount of time on 
Mercari. From this study, Mercari has identified item categories popular among 
users overseas.

Image:
https://kyodonewsprwire.jp/prwfile/release/M105775/201911073215/_prw_PI3lg_4761IX8h.png


The most popular category among overseas users was merchandise featuring 
popular characters. Many of these users are interested in things that can only 
be bought in Japan, such as merchandise from Japanese animation works and games.

Mercari will continue looking for ways to provide a safe and secure marketplace 
globally and fulfill its mission to create value in a global marketplace where 
anyone can buy and sell.

- About Mercari
Company name: Mercari, Inc.
Head office: Roppongi Hills Mori Tower, 6-10-1 Roppongi, Minato-ku, Tokyo 
106-6118
Business: Planning, development and operation of the Mercari marketplace app
Representative: Shintaro Yamada

- About BEENOS
Company name: BEENOS Inc.
Head office: 7F Gotenyama Trust Tower, 4-7-35 Kita-Shinagawa, Shinagawa-ku, 
Tokyo 140-0001
Business: Domestic and international e-commerce
Representative: Shota Naoi
*Buyee is operated by wholly owned subsidiary tenso, inc.

*For information about using the Mercari logo and icon, please check the site 
below.

https://www.mercari.com/jp/logo-guidelines/


Source: Mercari, Inc.
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