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Contributor: PR Newswire New York
Friday, November 15 2019 - 01:16
AsiaNet
Publicis Sapient Named a Leader among Global Digital Experience Agencies
NEW YORK, Nov. 14, 2019 /PRNewswire-AsiaNet/ --

Publicis Sapient, the digital transformation hub of Publicis Groupe, has today 
announced that it has been named a Leader in The Forrester Wave(TM): Global 
Digital Experience Agencies, Q4 2019. Publicis Sapient was among 14 service 
providers selected to participate in this evaluation.

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In addition to being recognized as a Leader, the report highlights Publicis 
Sapient as the top ranked service provider in the Current Offering category. 
According to Forrester: "Publicis Sapient tackles transformation with strategy, 
design, and engineering" and "compared with other service providers evaluated, 
Publicis Sapient has higher customer adoption and ratings of its customer 
experience strategy and insights, experience design, product engineering, and 
technology services."

"We are honored to be recognized by Forrester as a Leader. We believe this 
recognition reflects the digital experiences we create that enable our clients 
to exceed their customers' expectations," said John Maeda, Chief Experience 
Officer at Publicis Sapient. "For just as long as Apple has dominated in 
design, we've been quietly crafting 'dataful' experiences for our clients that 
combine consumer insights with new technologies to create transformative 
business value."

The Forrester Wave(TM): Global Digital Experience Agencies, Q4 2019 report 
helps application development and delivery professionals select the right 
vendor for their needs and recognizes that: "Today and forevermore, a digital 
experience is the entirety of the relationship that a customer or employee has 
with your company" and "Digital experiences now echo and support the entire 
customer journey, either directly through self-service or indirectly through 
employees."

The report, authored by Ted Schadler, Vice President and Principal Analyst at 
Forrester, stated: "Reference customers like Publicis Sapient's ability to tie 
initiatives to broader digital transformation and to foster deep partnerships. 
One customer said, 'they really look at things from a business value and 
customer value perspective to drive impact for our business.'" The report also 
states that "Publicis Sapient is a good fit for companies that need consulting 
services and experience transformation."

Forrester evaluated each of the 14 service providers against 24 criteria, which 
were grouped into three categories: Current Offering, Strategy and Market 
Presence. Each service provider included in the evaluation has a portfolio of 
digital experience services and the capacity to deliver, global presence and 
delivery capability, and market leadership and visibility. To view the full 
report, please visit publicissapient.com 
[https://www.publicissapient.com/news/top-ranked-in-forrester-wave ].

About Publicis Sapient
Publicis Sapient is a digital transformation partner helping established 
organizations get digitally enabled, both in the way they work and the way they 
serve their customers. We help unlock value through a start-up mindset and 
modern methods, fusing strategy, consulting and customer experience with agile 
engineering and problem-solving creativity. As digital pioneers with 20,000 
people and 53 offices around the globe, our experience spanning technology, 
data sciences, consulting and customer obsession – combined with our culture of 
curiosity and relentlessness – enables us to accelerate our clients' businesses 
through designing the products and services their customers truly value. 
Publicis Sapient is the digital business transformation hub of Publicis Groupe. 
For more information, visit http://publicissapient.com.

Media Contact:
Ashish Prashar
Sr. Director of Global External Communications
ashish.prashar@publicissapient.com

SOURCE  Publicis Sapient 
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