Hong Leong Bank Vietnam ("HLBVN"), a subsidiary of Malaysia-based Hong Leong 
Bank Berhad ("HLB" or "the Bank"), has launched the next generation, 
customer-centric digital bank in Vietnam via its mobile banking platform, HLB 
Connect, which enables customers to enjoy fee-free financial services and shop 
for e-vouchers seamlessly in one platform.

Photo - https://photos.prnasia.com/prnh/20191115/2644346-1

Designed with the input of Vietnamese consumers who want a simple yet 
functional digital banking experience, it takes only 2 steps to sign up, all 
completed within HLB Connect and comes with a ready-to-use Visa virtual 
pre-paid card. Upgrading to a savings account is also done in HLB Connect, so 
customers never have to step into a branch while the physical Visa debit cards 
will be delivered to them at their preferred locations.

Domenic Fuda, Group Managing Director and Chief Executive Officer of HLB, said 
the Bank has been steadily growing its presence in the Vietnam market for the 
past decade and is now seizing the right opportunity to offer Vietnamese 
consumers an innovative new digital banking experience.

"Vietnam is a market primed for digital and mobile bank offering as only about 
40% of Vietnam's 95 million people have bank accounts while there are around 
120 million mobile phone subscriptions. Coupled with our understanding that 
time and convenience are the most treasured commodities in a fast-paced society 
like Vietnam, HLB Connect has the power to enable greater financial inclusion 
and access to e-commerce to more Vietnamese on one platform while allowing 
HLBVN to deliver customer experience that is seamless, straight-through and 
offers superior value."

By December, customers can shop and pay for deals exclusively available on HLB 
Connect such as dining, spa and travel with some of the biggest brands in 
Vietnam, with more stores and deals to be constantly added based on customers' 
preference. 

"Our Bank has over 110 years of strong heritage in Malaysia and we have been 
expanding to other markets in Asia, including Vietnam. We can only do so 
successfully if we are able to be the enabler of convenience, a trusted 
provider of financial services and one that empowers Vietnamese consumers to 
take full advantage of the booming digital economy by constantly focusing on 
their needs at the centre of everything we do," said Fuda.

SOURCE: Hong Leong Bank Vietnam