Li Baofang, Secretary of the CPC Committee and Chairman of the Board of the 
Kweichow Moutai Winery Group, once stated the internationalisation of Moutai 
required in-depth knowledge of local markets and skill in the use of local 
"dialects". Thus, talents who understand and speak "dialects" are indispensable.

On 14th November, the Group Company's "Becoming Moutai People" recruitment talk 
was held in the University of New South Wales (UNSW for short), which is a 
world top-tier research institute known as the "Engineering Empire in 
Australia". The news of the arrival of Moutai, a representative of Chinese 
wineries, got around fast, attracting many students of the UNSW to attend the 
talk. Apart from more than 50 overseas Chinese students, local teachers and 
students interested in Chinese culture also came to learn about the Chinese 
national enterprise.

The talk began with a video titled Moutai under the Blue Sky. The students were 
deeply attracted to the beautiful natural scenery of Moutai Town, the 
long-standing liquor-making techniques and the overseas development process of 
Moutai. The speaker introduced the status quo of Moutai's development and its 
shortage of qualified personnel with information about Moutai's "development 
history", "brand philosophy", "job description", as well as "work environment 
and treatment", welcoming overseas talents to return to China and make a 
contribution to the construction of Chinese national brands.

During the event, Moutai's staff gave detailed answers to questions and offered 
suggestions about career planning for students.

As early as August, 2018, Moutai's "An Embrace with the World, A Fragrance for 
Australia -- Moutai Culture Visiting Australia 2018" event was held in the 
UNSW. The Group Company set up Moutai's first overseas scholarship with a 
donation of USD 450,000 to support the life and study of Chinese students in 
Australia, in the hope of cultivating more business talents for China and 
Australia.

This recruitment talk attracted lots of international talents who understand 
"dialects" and provided diverse occupational opportunities for overseas Chinese 
students, showing Moutai's determination of taking one step further towards the 
world market. Moutai is seeking capable people with eagerness and rallying 
overseas high-level talents for Chinese national brands' and Chinese culture's 
going global. It is believed that overseas talents will be a continuous driving 
force and pave the way for Moutai's internationalisation.

Source: Moutai Group