- The company plans to further solidify its presence in overseas markets next 
year 

Kweichow Moutai Group announced during the 2019 Overseas Distributors 
Conference held on November 10 that the group exported 1,576.82 metric tons of 
Moutai and other brands under the Moutai umbrella during the ten months ended 
October 31, 2019, achieving exports valued at US$369 million. As part of the 
ongoing investment in expanding its network of overseas distributors, the 
Chinese liquor manufacturer added a major distributor under a trial arrangement 
and opened 10 new stores in international markets during 2019. Moutai currently 
has 107 overseas distributors in 64 countries and regions across five 
continents, including 44 countries targeted by the Chinese government's Belt 
and Road initiative, an increase of six since the end of last year.

Photo - https://photos.prnasia.com/prnh/20191115/2644201-1-a

With the growing popularity of Moutai around the globe over recent years, the 
liquor producer noticed a trend towards supply shortages in overseas markets 
last year. As the imbalance between supply and demand continues to expand, 
Moutai experienced a supply shortage in overseas markets for the first time in 
2019.

Moutai Group chairman and party committee secretary Li Baofang said, "It's one 
of the most significant changes we have seen in overseas markets since Moutai 
rebounded in the domestic market in 2016. It serves as a strong testament to 
Moutai's effective promotions in overseas markets over recent years. We have 
successfully expanded our presence in markets outside China with the growing 
popularity of Moutai among consumers around the world, thanks to the tireless 
efforts of everyone at Moutai Group that now date back several years." 

Photo - https://photos.prnasia.com/prnh/20191115/2644201-1-b

Mr. Li added, "There are only 50 days left until 2020. Moutai is very likely to 
achieve sales of 100 billion yuan (approx. US$14 billion) by the end of this 
year, completing our 13th Five-Year plan one year ahead of schedule. As a 
result, we will be able to start preparing our 14th Five-year plan early." He 
added, "Based on these considerations, we define 2020 as the Year of 
Strengthening Our Foundation."

"With the continued growth in popularity of Moutai in international markets, we 
will consistently support the Belt and Road initiative and fit ourselves into 
the initiative's greater mission. We look forward to achieving fruitful 
outcomes over the next few years and we believe that we are well on track to 
creating a promising future for the Moutai brand."   

Moutai Group general manager and party committee deputy secretary Li Jingren 
said, "We hope our overseas distributors will continue to support the further 
growth of Moutai and work closely with us to reshape the overseas markets by 
building a broader consensus and enhancing a better understanding of the Moutai 
culture as we seek to better understand each market's culture around the 
consumption of alcoholic beverages."

Photo - https://photos.prnasia.com/prnh/20191115/2644201-1-c

SOURCE:  Kweichow Moutai Group

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   Caption: 2019 overseas distributors conference of Kweichow Moutai Group

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   Caption: Kweichow Moutai Group chairman and party committee secretary Li 
Baofang

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   Caption: Kweichow Moutai Group general manager and deputy party secretary Li 
Jingren