--The company's anticipated FOX token launches, enabling free trading for all 
customers 

ShapeShift ( 
https://c212.net/c/link/?t=0&l=en&o=2648099-1&h=24289877&u=http%3A%2F%2Fwww.shapeshift.com%2F&a=ShapeShift 
), one of the world's leading self-custody crypto trading platforms, continues 
to change the cryptocurrency industry by allowing users to trade on its 
platform with no commission or trading fees. ShapeShift is the first platform 
to institute free trading between cryptocurrencies, and by doing so, the 
company prepares to entice users away from custodial exchanges. By promoting 
self-custody, ShapeShift is taking further steps to make a borderless, 
decentralized financial system a reality.

Logo - https://mma.prnewswire.com/media/1032180/ShapeShift_Logo.jpg

ShapeShift was the first crypto trading service to pioneer a non-custodial 
model in 2014, in which users maintain control of their assets. Five years 
after its original launch, the new ShapeShift platform now enables free crypto 
trading in tandem with its highly anticipated FOX token, released today.

All users of ShapeShift's new platform receive 100 FOX tokens, and by holding 
them, customers enjoy perpetual zero-commission trading -- a first in the 
blockchain industry. While trading is commission free, network miner fees still 
apply to each trade. Each FOX token provides $10 of free trading volume on a 
rolling 30-day basis. The tokens aren't spent or consumed; customers just hold 
them in their wallet.  

"We believe that tokenized assets create powerful new mechanisms for customer 
engagement. ShapeShift's FOX token, which perpetually grants zero-commission 
crypto trading to those who hold it, is our initial demonstration of this 
thesis," explained Erik Voorhees, Founder and CEO of ShapeShift. 

ShapeShift's platform enables customers to access deep liquidity, now with some 
of the best rates in the industry. The company is even displaying the rates of 
its competitors, which are often 1-2% worse than what ShapeShift platform users 
now enjoy with its new pricing engine. 

"By offering high liquidity, zero trade fees, and a beautiful web-based UI, our 
goal is to help crypto users transition toward self-custody," said Voorhees.

Traders can access ShapeShift's web-based interface or API, and can enjoy an 
integrated wallet experience with their KeepKey or Trezor hardware wallet. Last 
week, ShapeShift integrated Portis so that users don't need a hardware wallet 
to interact with the platform. 

About ShapeShift
Founded in 2014, ShapeShift is an internationally renowned cryptocurrency 
trading platform. It is guided by four business principles, all of which focus 
on serving users: security & self-custody, free trading & high liquidity, 24/7 
customer service, and an effortless user experience. The ShapeShift Platform 
allows users to buy crypto with fiat, trade, track, and secure their crypto 
through a simple web interface. Learn more about ShapeShift at 
www.shapeshift.com. 

Media Contact: Sarah Hawley, sarah@mockingbirdcomms.com, 480-292-4640

SOURCE: ShapeShift