Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Thursday, December 05 2019 - 20:00
AsiaNet
UNDONE x Batman 80th Anniversary Collection: LONG LIVE THE BAT
HONG KONG, Dec. 5, 2019 /PRNewswire-AsiaNet/ --

UNDONE, the world's leading custom-watch label, announced today that it has 
entered into a three-year global licensing agreement with Warner Bros. Being no 
stranger to delivering unique and fun interpretations of characters and 
household names to the watch world, UNDONE is confident these pieces will not 
only be the watches Batman fans need, but the ones they deserve.

UNDONE is releasing a tribute that is bound to make the Joker lose his laugh. 
For Batman's 80th anniversary, UNDONE has designed a premium collection, 
introducing its first Titanium model in tandem to this special occasion. Since 
his first appearance on the pages of DETECTIVE COMICS #27 on March 30, 1939, 
Batman's role and look as a crime-fighting cultural icon continues to evolve in 
our collective consciousness. The UNDONE x BATMAN 80th Anniversary Collection 
pays homage to perhaps two of the most definitive eras in Batman's evolution; 
The Caped Crusader and The Dark Knight.

"The Caped Crusader" - To the Batmobile

Housed in Grade II Titanium, the cushion-case, crown and pushers are light 
weight, agile and highly corrosion resistant. With a micro-blasted finish for 
ultimate stealth and aggressive shoulder lines reminiscent of the Batmobile, 
the Caped Crusader brings Batman's fierce demeanour to the wrist. The 
distinctive yellow can be found on the centre console, circling the tachymetre 
and its "80" mark, a nod to Batman's 80th anniversary. Further, on the 
chronograph seconds, hands and subdials, the classic oval insignia (1989-1993) 
in the form of a Batarang can be found. Equally fearsome in the dark, the dial 
reveals a green luminous detect-a-scope and Bat-Signal minute subdial whilst 
the hands and applied indices are an icy blue.

"The Dark Knight" - Billionaire by Day/Gotham's Guardian by Night.

"The Dark Knight" is a realistic interpretation on the duality of Bruce 
Wayne/Batman's identities. The matted grey look of the Titanium micro-blasted 
cushion case along with the two-tone dial design converge to an almost "Noir"/ 
"B&W movie" aesthetic. People will find the 2011 NEW 52 COMICS version of the 
Bat emblem stealthily debossed into the subdial; take this watch out for a spin 
at night, however, they will witness the lume on the appliques and chronograph 
counters come alive like the blue-nitrous boosters of the Batmobile's powerful 
engine. Made for shaking hands in the boardroom and looking stunning on the 
boardwalk, "The Dark Knight" is undoubtedly a versatile piece borne of a 
reluctant Super Hero's necessity and Wayne Industry engineering prowess.

For fans since the first DETECTIVE COMICS (1939) appearance, the gloriously 
upbeat and cheesy Adam West TV adventures (1960s), Bruce Timm's Animated Series 
(1992-1995) or Tim Burton's iconic film adaptation (1989). They are sure to 
find the perfect addition to their Batcave arsenal.

The UNDONE x Batman 80th Anniversary Collection is set to be released on the 
5th December 2019. "The Caped Crusader" and "The Dark Knight" will come in an 
open glass case back, laser serialized with a special commemorative Batman 80th 
Anniversary badge based on the cover of DETECTIVE COMICS #27 on March 30, 1939. 
Both models will arrive in a tactical, yet stylish metal carrying case 
featuring the Bat emblem.

"To the Heroes in Real Life"

UNDONE will be donating a portion of the proceeds on this project to support 
the heroic work of the Hope for Henry Foundation; who help seriously ill 
children and their families through difficult times. More information about 
this partnership to come.

Technical Specs

Both "The Caped Crusader" and "The Dark Knight" are housed in Grade II 
Titanium; a 25% weight reduction from the regular UNDONE Urban series. The case 
measures in at 40mm diameter (43mm including crown) and 48mm lug-to-lug length. 
Height has been reduced by 0.5mm to 13.3mm; making this whole new chassis 
lighter and thinner, leaner and meaner for all crime fighting and boardroom 
takedown needs.

RRP Price: USD359

Full Press Pack and additional assets can be found in the following link: 
https://www.dropbox.com/sh/cd6c2lawukptl2a/AADbZjFXYEHU-mDEOrGkH_Tfa?dl=0

About UNDONE: 

Established in 2014, UNDONE is the world's leading bespoke wristwatch label, 
where premium watchmaking is about the individual. The team of industry 
veterans behind the company believe that watches go far beyond functional 
fashion -- that watches tell stories. With their customizable, made- to-order 
timepieces, wearers become narrators. Every watch is unique, brought to life 
using traditional techniques and today's technology; components are carefully 
curated, designs are developed in-house, and all products are tailor-made, 
tested, and true to the UNDONE philosophy: that individuality matters. 

About Warner Bros. Consumer Products

Warner Bros. Consumer Products (WBCP), a Warner Bros. Entertainment Company, 
extends the Studio's powerful portfolio of entertainment brands and franchises 
into the lives of fans around the world.  WBCP partners with best-in-class 
licensees globally on an award-winning range of toys, fashion, home décor, and 
publishing inspired by franchises and properties such as DC, the Wizarding 
World, Looney Tunes and Hanna-Barbera. The division's successful global themed 
entertainment business includes groundbreaking experiences such as The 
Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With 
innovative global licensing and merchandising programs, retail initiatives, 
promotional partnerships and themed experiences, WBCP is one of the leading 
licensing and retail merchandising organizations in the world. 

About DC  

DC is one of the largest English-language publishers of comics and graphic 
novels in the world and home to some of the most iconic and recognizable 
characters ever created. As a creative unit of WarnerMedia, DC is charged with 
strategically integrating its stories and characters across film, television, 
consumer products, home entertainment, interactive games and the DC Universe 
subscription streaming service. For more information visit dccomics.com.

About Hope for Henry

Hope for Henry is reinventing how hospitals care for seriously ill children and 
their families through innovative programs that entertain, reduce stress, and 
empower children to be active participants in their own care. Founded in 2003 
and led by social innovator, patient advocate, and author, Laurie Strongin, 
Hope for Henry has served more than 45,000 of the sickest children in hospitals 
around the country.

Photo - https://photos.prnasia.com/prnh/20191125/2648853-1
Logo - https://photos.prnasia.com/prnh/20191125/2648853-1LOGO

SOURCE:  UNDONE
Translations

Japanese