- "The almost perfect gift" is the new campaign of the jewelry brand
- Emma Roberts and the iconic TOUS round box star in a campaign with a musical 
theme

The festive season is coming and everyone is out searching for the perfect 
gift. TOUS knows that. With this campaign, the company presents the "almost 
perfect" way to find it.

In its new campaign, the jewelry brand is launching a musical for the first 
time. Actress Emma Roberts tells a story that celebrates the joy of giving 
while making fun of the brand's iconic round box and how hard it is to wrap.

With a touch of comic whimsy, the campaign celebrates the excitement of finding 
and giving that "almost perfect" gift. When the song and choreography 
especially created for the occasion reaches its grand finale, the audience will 
conclude that you don't have to worry about the wrapping, because what really 
matters is what's inside. Hence, the campaign's claim: Hard to wrap, easy to 
love.

The campaign will be broadcast on television in Spain, Mexico, Portugal and 
Russia and shown in movie theaters in Poland, Ukraine and the Czech Republic. 
It will continue on digital media, external media and in the press worldwide.

About TOUS

With over 4,000 professionals, TOUS has been fostering its corporate culture 
based on its legacy, commitment and creativity ever since its beginnings in 
1920, when the company was already in the jewelry business. A global brand, 
TOUS is now present in 50 countries, with more than 700 stores in cities from 
Barcelona, Beijing, Mexico City, Dubai, Jeddah, Madrid, Miami, Moscow, New 
York, Paris, Rome, Shanghai to Tokyo.

Its mission to be loved around the world for offering jewelry and accessories 
for every one of life's moments, and to be an exciting brand. TOUS's vision is 
to be the most sought-after, successful and affordable luxury jewelry brand in 
the world. It is committed to providing value to customers, employees and 
society as a whole. www.tous.com [https://www.tous.com]

Video - https://www.youtube.com/watch?v=woQh0ypZI1k
Photo - https://mma.prnewswire.com/media/1033702/Emma_Roberts_for_TOUS.jpg

Source: TOUS