- 2019 "Fujian Brands on the Maritime Silk Road" series of activities in Vietnam

As an important oriental starting point of the ancient Maritime Silk Road and a 
core area of the 21st Century Maritime Silk Road determined by the Central 
Government of China, Fujian has achieved fruitful results in trade and 
cooperation with countries and regions along the "HaiSi" in recent years. Many 
of China's Fujian brands are taking advantage of the "HaiSi"'s east wind to 
enter the global perspective and promote the "going out" of the goods as one of 
the important contents.

Vietnam is an important node country on the "Belt and Road". Since the 
normalization of the relations between China and Vietnam, economic and trade 
cooperation between the two countries has developed rapidly. The bilateral 
trade volume has increased nearly 82 times in the past nine years. The 
bilateral trade between Fujian and Vietnam last year totaled 106.706 billion 
yuan, a year-on-year increase of 12.71%. In more than 200 countries and 
regions, China has become the first trading partner of Vietnam that has 
exceeded US$100 billion in bilateral trade. 

From November 14-16, "Fujian Brands on the Maritime Silk Road" (Vietnam 
station) was held as part of the 2019 Vietnam International Sporting Goods and 
Sports Fashion Trade Fair. The Fujian Provincial Department of Commerce set up 
the Fujian Brand Pavilion, which showed the overall image of Fujian Province, 
demonstrated Fujian's excellent business environment and reform and opening up 
results, and exhibited Fujian brand products. At the same time, the company's 
product exhibition area was set up. With an exhibition area of 576 square 
meters, 37 sports companies (64 booths), shoes and other industries with 
representative works were exhibited. The site welcomed many international 
merchants. According to statistics, during the event, a total of nearly 400 
merchants were received, with intentional sales of 5.26 million US dollars.

On November 14, the "Fujian Brands on the Maritime Silk Road" (Vietnam Station) 
matchmaking meeting was held in the Hanoi International Convention and 
Exhibition Center. Gao Jia, senior consultant of Yingke Global (Vietnam), and 
Ms. Huang Fangying, manager of Vietnam VIGLACERA Industrial Zone Project, were 
invited. 30 selected Fujian brand enterprises, more than 50 representatives of 
Fujian brand enterprises and international merchants attended the meeting. 

Source: Fujian Provincial Department of Commerce