Country for PR: United States
Contributor: PR Newswire New York
Tuesday, November 26 2019 - 23:15
AsiaNet
Novotel gets "Calm" with its newest global partnership
PARIS, Nov. 26, 2019 /PRNewswire-AsiaNet/ --

--The global partnership, which features a new custom Sleep Story narrated by 
award-winning actress Eva Green, will be rolled out across more than 530 hotels 
in 60 countries 

Calm, the #1 app for sleep, meditation and relaxation, and Novotel Hotels, 
today announced a multi-year global partnership to help hotel guests achieve 
inner calm and enjoy a more restful travel experience.  The forward-thinking 
partnership emphasizes the vital role of sleep, mindfulness and self-care while 
traveling, and is a leading example of a global hospitality brand integrating 
mental wellbeing into its guest programming.  Beginning in January 2020 at 
Novotel locations in the United Kingdom, the partnership with Calm will be 
introduced at more than 530 hotels across 60 countries throughout the year.  

As part of Novotel's 'Time is on Your Side' campaign, which enables travelers 
to discover relaxing moments, disconnect from their busy lives and connect more 
deeply with friends, colleagues and family, guests will experience the positive 
benefits of Calm - including guided meditations, atmospheric music, nature 
soundscapes, and over 150 Sleep Stories - all of which are designed 
specifically to instill a calmer mindset. As an added benefit, guests checking 
into a Novotel Executive Room will receive a complimentary 60-day Calm Premium 
subscription (worth RRP USD $29.98 / GBP 26.98 / EUR 31.98), giving them the 
tools to help them find more calm and mindfulness in their everyday lives.

"At Novotel, we invite our guests to unwind and enjoy a sense of calm and 
wellbeing while staying at our hotels," said Nadege Keryhuel, Vice President 
Novotel Brand. "Traveling often takes people out of their usual comfort zones 
and so we feel it is vitally important to help our guests regain that comfort 
through mindfulness and relaxing environments. We are thrilled to partner with 
Calm to boost our efforts in this regard and look forward to seeing the 
benefits it will bring to our guests' overall health and wellbeing."

Some of Calm's most popular content is Sleep Stories, soothing bedtime stories, 
often narrated by well-known voices, that transport millions of adults and kids 
into a calmer, deeper sleep. 

To celebrate its partnership with Novotel, Calm is releasing a new Sleep Story 
called "Nightfall", narrated by award-winning actress Eva Green. Green is best 
known for her role in the James Bond spy film Casino Royale and most recently 
the live-action version of the blockbuster movie, Dumbo.  Narrated in English 
and French - the first time a Sleep Story is released in two languages 
simultaneously, "Nightfall" follows the peaceful, wondrous process of twilight 
as it unfolds across the Earth, described in rich, vivid detail - creating the 
perfect setting for a Novotel guest settling down to sleep.

Eva Green said, "For me, sleep is like my sanctuary, it is a time to rest, to 
be alone in my thoughts and it is the foundation of me feeling good every day. 
Through this reading of "Nightfall", I hope to bring about a state of stillness 
and peace to people, helping them unwind and fall into a deep sleep." 

"Wellness travel is growing twice as fast as tourism overall, with sleep and 
mental wellbeing proving to be extremely important to consumers in new or 
unfamiliar environments, such as hotels," said Aleena Abrahamian, Head of 
Strategic Partnerships, Calm. "Mindfulness and better sleep can have a positive 
impact on various states of mind: improving concentration, memory, creativity, 
and motivation. More people are looking to incorporate wellness into their 
lifestyles and travel experiences."

Novotel hotel guests will also be able to access hundreds of hours of Sleep 
Stories, meditation exercises, soundscapes, and music from renowned artists 
from the Calm app through the new partnership.

Notes to editors:

    --  60-day trial available to Novotel guests booking an Executive Room. 
        Full details can be found here ( 
https://c212.net/c/link/?t=0&l=en&o=2652242-1&h=170058789&u=http%3A%2F%2Fcalm.com%2Fnovotel&a=here 
).

About Calm 
Calm ( 
https://c212.net/c/link/?t=0&l=en&o=2652242-1&h=1968170089&u=http%3A%2F%2Fwww.calm.com%2F&a=Calm 
) is a leading global health and wellness brand with the #1 app for sleep, 
meditation and relaxation. The company is on a mission to make the world 
happier and healthier. With hundreds of hours of original audio content, the 
Calm app helps users cope with some of the most important mental health issues 
of the modern age including anxiety, stress and insomnia. Apple's 2017 iPhone 
App of the Year ( 
https://c212.net/c/link/?t=0&l=en&o=2652242-1&h=41263452&u=https%3A%2F%2Fwww.apple.com%2Fnewsroom%2F2017%2F12%2Fapple-reveals-2017-most-popular-apps-music-and-more%2F&a=Apple%27s+2017+iPhone+App+of+the+Year 
) and Inc's 19th fastest growing company ( 
https://c212.net/c/link/?t=0&l=en&o=2652242-1&h=3281496758&u=https%3A%2F%2Fwww.inc.com%2Fprofile%2Fcalmcom&a=Inc%27s+19th+fastest+growing+company 
) with over 60 million downloads to date, averaging 85,000 new users daily.

About Novotel
Novotel Hotels, Suites & Resorts ( 
https://c212.net/c/link/?t=0&l=en&o=2652242-1&h=3753458637&u=https%3A%2F%2Fnovotel.accorhotels.com%2Fgb%2Fcanada%2Findex.shtml&a=Novotel+Hotels%2C+Suites+%26+Resorts 
) offers destination hotels designed as comforting and energizing places where 
guests can 'press pause' and take time to enjoy the moments that really matter. 
The brand's wide array of hotels, suites and resorts offer a multitude of 
services for business and leisure guests alike, including spacious, modular 
rooms with natural and intuitive design; 24/7 catering with nutritious choices; 
dedicated meeting spaces; attentive and proactive staff; family zones for the 
youngest guests; multi-purpose lobbies; and accessible fitness centers. 
Novotel, which has over 530 locations in more than 60 countries is part of 
Accor, a world-leading augmented hospitality group offering unique experiences 
in 4,900 hotels and residences across 110 countries.

For further information: about the partnership please contact 
calm@hopeandglorypr.com / mike.taylor@accor.com

SOURCE: Novotel Hotels