-- Debuting in Florida This Month, Hiro Single Serve Cup Sake Will See 
Distribution Across the U.S. and Australia in 2020

Hiro Sake(R) ( 
https://c212.net/c/link/?t=0&l=en&o=2653424-1&h=3263616637&u=http%3A%2F%2Fwww.hirosake.com%2F&a=Hiro+Sake 
), the award-winning, handcrafted, premium sake from Japan, is proud to 
announce the debut of its first single serve glass cup sake (180ml, 15% ABV), a 
term commonly used to reference this serving size. Hiro Sake cups will debut in 
Southern Florida this month at on-premise accounts initially, following to the 
off-premise market. Distribution will expand across the U.S. and in Australia 
by the end of 2019 and into 2020. At retail, Hiro Cup Sake will be sold as a 
single item with a suggested retail price of $6.49/cup. 

Photo - https://mma.prnewswire.com/media/1035254/Hiro_Sake_Single_Serve.jpg

Hiro Sake is 100% produced in Japan where cup sake is a popular trend. Taking a 
cue from Japan, Carlos Arana, Marco Destefanis and Claudia Valotta, co-founders 
of Hiro Sake, decided to introduce single serve Hiro Sake cups to the U.S. and 
Australia markets to capitalize on the success of the industry award-winning 
Hiro Sake portfolio and expand the brand into a new market segment of single 
serve products. The single serve cups not only allow new consumers an easy 
option to try sake for the first time without committing to a full bottle, but 
they make it easy to take on the go, drop into a cooler, make a cocktail for 
two, and more.

"We developed Hiro Sake in 2011 and have seen the U.S. market grow, develop and 
mature in the last few years," says Carlos Arana, co-founder and CEO of Hiro 
Sake. "We concepted the Hiro Sake single serve cup as a way to take sake out of 
its niche and make it a go-to for consumers that are looking for a drink that 
is versatile, mixes well in cocktails, is low alcohol and gluten-free – and 
will allow them to take their sake on the go. It is the evolution of a market 
that supports single serve wine, champagne, prosecco and ready-to-drink 
alcoholic beverages and we think that cup sake is the next single serve trend." 

Hiro Sake was introduced in the U.S. with Hiro Blue, a junmai ginjo sake, and 
Hiro Red, a ginjo sake in 720ml and 300ml bottles that are now available in 20 
markets*. In 2016, the company introduced Hiro Gold, an ultra-premium sake 
known as Junmai Daiginjo sake and available exclusively in Duty Free and in 
select U.S. markets. Hiro Gold is crafted from 100% Koshi-Tanrei sake rice 
which is grown exclusively in the Niigata Prefecture, the premier sake 
producing region in Japan and the area where all Hiro Sake is brewed. Hiro Gold 
was recently announced as the winner of a Double Gold Medal for Best Japanese 
Sake at the 2019 San Francisco International Wine Competition. The brand was 
awarded the same Double Gold Medal in 2016. Double Gold means that the judges 
unanimously gave the product a gold medal. 

After winning top awards year on year as best in class sake, Hiro was launched 
in Mexico (2015), in Canada (2016), in Japan (2018) and in the Caribbean and 
Australia (2019). In U.S. news, Hiro Sake LLC has expanded into two new states 
and has appointed new distributors in those markets: Bio Spirits USA, LLC in 
Illinois; Best Brands, Inc. in Tennessee.

Suggested Retail Pricing for Hiro Sake: Hiro Gold - $99.99 (15% alc./vol.; 
720ml); Hiro Red $29.99 720ml/$15.99 300ml; Hiro Blue - $39.99 720ml/$19.99 
300ml.

ABOUT HIRO SAKE
Hiro Sake is premium Japanese sake brewed in the Niigata Prefecture, the 
premiere sake-producing region of Japan. Hiro offers Hiro Red (junmai), Hiro 
Blue (junmai ginjo) and the ultra-premium Hiro Gold (Junmai Daiginjo). In 2011 
Hiro's Toji (Sake Master) was awarded first prize in a Japanese national sake 
competition, regarded as one of the most important sake competitions in the 
world. Hiro is imported by Hiro Sake USA in Manhasset, NY. More information 
about the company can be found at www.hirosake.com, on Facebook ( 
https://c212.net/c/link/?t=0&l=en&o=2653424-1&h=940832723&u=https%3A%2F%2Fwww.facebook.com%2Fpages%2FHiro-Sake%2F132684336807480&a=Facebook 
), on Twitter @hiro_sake ( 
https://c212.net/c/link/?t=0&l=en&o=2653424-1&h=4114983495&u=https%3A%2F%2Ftwitter.com%2Fhiro_sake&a=%40hiro_sake 
) and on Instagram @Tryhirosake ( 
https://c212.net/c/link/?t=0&l=en&o=2653424-1&h=1097559051&u=https%3A%2F%2Fwww.instagram.com%2Ftryhirosake%2F&a=%40Tryhirosake 
).

*Hiro Blue and Hiro Red are available in these U.S. markets: AZ, CA, CT, DC, 
DE, FL, GA, HI, IL, MD, MA, NC, NJ, NY, NV, OH, SC, TN, UT and TX.

Please enjoy Hiro Sake – and Kanpai responsibly.

SOURCE Hiro Sake

MEDIA CONTACT: Manuela Savona, Savona Communications, 
manuela@savonacommunications.com, 917-969-1275