Country for PR: United Kingdom
Contributor: PR Newswire Europe
Thursday, November 28 2019 - 20:00
AsiaNet
BMW announces new possibilities at the crossroads of sound, music, and technology
MUNICH, Nov 28, 2019 /PRNewswire-AsiaNet/

London Symphony Orchestra. Teatro alla Scala. Bolshoi Theatre. Bayerische 
Staatsoper. Staatsoper Unter den Linden. Elbphilharmonie. Polish National 
Opera. The Munich Philharmonic. For many years, BMW has been collaborating with 
world-renowned orchestras in creating formats such as “BMW Opera Next” and “BMW 
Classics” to offer novel ways to experience music. Millions of visitors have 
enjoyed free concerts performed at the famous squares in select cities as well 
as on online platforms.

The electrification of vehicles opens up entirely new possibilities at the 
crossroads of sound, music and mobility. In 2019, BMW partnered with 
internationally renowned film music composer and Academy Award winner Hans 
Zimmer to compose the electric drive sounds and sound signs for the BMW Vision 
M NEXT.

Music is highly emotional and creates unforgettable moments. What is the 
potential hidden in this universal language? Developing new sounds represents 
an incredible opportunity. 

BMW intends to involve orchestras as part of the sonic exploration that will 
define sounds of the future and its international music partners were thrilled 
at the prospects of this initiative.

Further information available at: www.press.bmwgroup.com 

Facebook: https://www.facebook.com/BMW-Group-Culture-925330854231870/
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@BMWGroupCulture

- Picture is available at AP Images (http://www.apimages.com) -

Photo - https://mma.prnewswire.com/media/1035281/BMW_Opera.jpg
Photo - https://mma.prnewswire.com/media/1035282/BMW_8_Series.jpg

Contact:
Prof. Dr. Thomas Girst
Head of BMW Group Cultural Engagement
Telephone: +49 89 382 247 53 
Email: Thomas.Girst@bmwgroup.com 

Source: BMW Group