Country for PR: China
Contributor: PR Newswire Asia (China)
Tuesday, November 26 2019 - 23:34
AsiaNet
OPPO Holds Launch for All-New ColorOS 7 Outside of China for the First Time
NEW DELHI, Nov. 26, 2019 /PRNewswire-AsiaNet/ --

World-leading smart device brand OPPO held the launch for its all-new ColorOS 7 
today in New Delhi, India, the first time it has launched the custom 
Android-based operating system (OS) outside of China. With a new slogan, 
"Smooth and Delightful", the event unveiled ColorOS' Infinite Design concept as 
well as a series of tech solutions and fresh, localized features, to deliver an 
effortless, user-centered experience.

https://photos.prnasia.com/prnh/20191126/2654356-1
Martin Liu, Senior Strategy Manager of OPPO ColorOS

"OPPO sought to comprehensively optimize ColorOS, to make it faster and 
smoother for our more than 300 million users worldwide," said Martin Liu, 
Senior Strategy Manager of OPPO ColorOS. "This update not only reimagines the 
system design but enhances the audiovisual and gaming experience. Plus, we have 
brought our Indian users many localized features to suit their specific needs, 
and we will continue to expand these localization efforts."

Simple and lightweight, Infinite Design refreshes the user experience

With Infinite Design, ColorOS 7 has adopted a lightweight visual approach that 
simplifies the user interface, allowing users to focus more on their content. 
Besides full icon customization, Dark Mode opens up a superb reading experience 
in all-day conditions, helping users to be more concentrated and reduce battery 
consumption. 

"The new ColorOS 7 is the perfect continuation of OPPO's signature brand 
identity," said Eddie Opara, a partner at Pentagram, the world-renowned design 
agency that collaborated with OPPO on its new brand and visual identity. "From 
the sounds and visuals to the user experience and emotional engagement, every 
aspect demonstrates OPPO's ethereal, fluid, and smart brand aesthetic."

Even greater user-centric interactions and sound upgrade

ColorOS 7 opens up more intuitive interactions. The new weather-adaptive alarm 
automatically adjusts alarm sounds to weather. In addition to the new Artist 
Wallpaper Project, users can now enjoy a vibrant range of dynamic wallpapers 
that change with time or a swipe. Meanwhile, an upgraded haptic design helps 
deliver clearer, crisper touch response sounds and a more realistic touch 
experience. There are also sharp, new animations for charging, weather, and 
deleting apps. Moreover, ColorOS collaborated with Denmark's audio design 
company Epic Sound to upgrade the overall sound system. Inspired by nature, the 
new sound effects provide a more comfortable listening experience, not just for 
system controls, but ringtones, notifications, and beyond. 

Faster and smoother than ever

Driven by its UI-First concept, ColorOS developed oFas, oMem and oSense to 
ensure a smooth and fast experience that users can feel. oFas is a mechanism of 
cache preload, which makes cold starts as fast as warm starts, meaning apps can 
now open and start faster. Meanwhile, oMem adapts to user habits, shifting and 
allocating system resources accordingly and efficiently. Through this 
technology, RAM utilization is boosted by 40%. With multiple apps running, 
system response is also increased by 30%. Plus, oSense - a scheduling mechanism 
that gives priority to front-end and user related threads, optimizes touch 
response and frame rates, making gaming smoother than ever. When playing 
intense battle games, the touch response has been improved by 21.6% and the 
frame rate by 38%.


Strengthened privacy protection

OPPO knows that privacy protection is more important than ever, and aims to 
secure user data. Personal information protection shields user information from 
third-party apps. Private Safe transfers photos, videos, audio, and other 
documents to a secure "zone" in the storage folder, blocking access by apps. 

New features to enhance imaging and video

OPPO has always been known for its imaging capability, and ColorOS 7 brings 
this to the next level. AI Beautification 2.0 identifies the environment and 
measures light accordingly, to best match user skin tone. With clearer facial 
details, it captures the most natural and stunning looks.

Ultra Night Mode delivers exceptional nighttime photos, reducing noise to 
record moments like candlelit dinners and night markets with greater clarity, 
brightness, and color. Soloop, OPPO's smart video editor, simplifies video 
shooting and editing so that beginners, too, can make beautiful videos and 
share them with a single tap.

Availability


OPPO's largest update to date, ColorOS 7 will be rolled out across 20-plus 
phone models, covering the Reno, Find, F, K, and A series models and the 
regions of  China, South Asia, Southeast Asia, Europe, Asia-Pacific, and the 
Middle East. Starting from November 26th, users there will be able to 
experience the trial version. For more information on ColorOS' features, please 
click here: [https://drive.google.com/open?id=1ZI43CfnpbKU0YEVhfCuXW7vhv83FNBzq]

About ColorOS

ColorOS is a highly customized, efficient, intelligent, and richly-designed 
Android-based mobile OS from OPPO. With over 300 million global users, ColorOS 
7 supports 80 languages, including English, Hindi, Thai, and Indonesian.

About OPPO

OPPO is a leading global smart device brand. Today, OPPO provides customers 
with a wide range of smart devices spearheaded by the Find and Reno series, 
ColorOS operating system, and internet services such as OPPO Cloud and OPPO+. 
OPPO operates in more than 40 countries and regions, with 6 research institutes 
and 4 R&D centers worldwide. OPPO's more than 40,000 employees are dedicated to 
creating a better life for customers around the world.

Contact:

ColorOS International PR Team
E-mail: riccahuang@oppo.com   

Source:OPPO
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