- Hi-Def Brow Pencil Launches Globally

RevitaLash(R) Cosmetics, Physician led, pioneer and market share leader in the 
lash and brow conditioner category*, announces the launch of its first eyebrow 
pencil, the Hi-Def Brow Pencil. This multi-functional, long wear, water 
resistant eyebrow pencil allows natural hair-like strokes for a full, bold brow 
look with a blendable, non-tacky formula. 

Logo - https://mma.prnewswire.com/media/653485/RevitaLash_Cosmetics_Logo.jpg  

"We are so excited to launch our new Hi-Def Brow Pencil, our first ever pencil 
to help brows stand out, look defined, naturally full and healthy. We are 
thrilled to incorporate our signature hair-health benefits for long term 
improvement into a product that gives instant gratification," notes Lori 
Jacobus, President of RevitaLash Cosmetics. 

RevitaLash Cosmetics Founder and CEO, Michael Brinkenhoff, M.D., notes, "The 
Vitamin E within the formula provides natural conditioning and antioxidant 
benefits to skin, while polymers create lasting power for up to 10 hours of 
wear."

Ideal for filling in sparse or over-tweezed eyebrows, this product transforms 
shapeless brows in just a few strokes. Three universal shades; Soft Brown, Warm 
Brown, and Cool Brown, perfectly complement any hair color and skin tone. The 
Precision Tip Applicator mimics hair-like strokes for easy definition allowing 
the creation of both natural and bold looks while the Styling Brush seamlessly 
blends color and effectively sweeps brow hairs into place.

The Hi-Def Brow Pencil is dermatologist reviewed, contains no oil, parabens, 
phthalates, or fragrance, is vegan friendly, and cruelty-free.  

Available globally December 2019, retailing for $30 USD, at select salons and 
spas and on revitalash.com. 

About RevitaLash(R) Cosmetics
RevitaLash Cosmetics is a worldwide leader in developing advanced lash, brow 
and hair beautification products. Established in 2006, the collection includes 
award-winning RevitaLash(R) Advanced Eyelash Conditioner and RevitaBrow(R) 
Advanced Eyebrow Conditioner, and is available in physician's offices, spas, 
salons, and specialty retailers across 64 countries. A supporter of non-profit 
breast cancer initiatives, RevitaLash Cosmetics donates a portion of proceeds 
to research and education initiatives, giving back to the breast cancer 
community year-round, not just in October. For information, visit 
www.revitalash.com. [RevitaLash Advanced is not available in California]

*NPD, Lash and Brow Conditioner Category 2017 vs 2018.

SOURCE  RevitaLash Cosmetics

CONTACT: Gianna Cesa, gcesa@behrmanpr.com