Country for PR: Japan
Contributor: Kyodo News JBN
Friday, November 29 2019 - 16:00
AsiaNet
Hankyu Touring "Fisherman's Festival & Experience Program" in Miyagi, Northeastern Japan
SENDAI, Japan, Nov. 29, 2019 /Kyodo JBN-AsiaNet/ --

- Full-scale Overseas Promotional Blitz Kicks Off in November -

HANKYU TRAVEL DMC JAPAN, a section of Hankyu Travel International Co., Ltd., is 
planning to further expand promotional activities for the "Fisherman's Festival 
& Experience Program" by publicizing the project at tourism exhibitions abroad, 
making a sales pitch to overseas travel agencies and hosting familiarization 
trips, among other efforts.

Image: 
https://kyodonewsprwire.jp/prwfile/release/M105825/201911223879/_prw_PI1fl_X2KrY0q0.jpg

Documentation:https://kyodonewsprwire.jp/attach/201911223879-O1-N6xtxjnA.pdf

The "Fisherman's Festival & Experience Program: Fisherman's Brilliant 
Craftsmanship" is the Reconstruction Agency's project designed to attract 
inbound tourists to the coastal region of Miyagi Prefecture, northeastern 
Japan, by creating the hustle and bustle of the region's fishing industry 
through its use as tourism resources. The project seeks to create forums and 
opportunities for foreign tourists to exchange with local residents and 
Japanese tourists by developing the jobs and lives of people in the fishery and 
marine product-processing industries into tourism content, spotlighting 
craftsmen and masters, and arousing foreign tourists' interest in the region.

Under the project HANKYU TRAVEL DMC JAPAN, will develop and plan events, 
hands-on experience programs and travel services centering on fishery products 
such as Shiogama's high-grade big-eye tunas, Oku - Matsushima's brand oysters, 
Ishinomaki's brand "saba" (mackerel) called "Kinka Saba," artistic sushi from 
"Shiogama -- the Sushi town," and processed products such as tasty canned 
seafood and "kamaboko" (boiled fish paste). It will also propose and sell tour 
packages to travel companies abroad.

As for a charter cruise event in Matsushima, visitors can enjoy steamed oysters 
from Oku-Matsushima on an all-you-can-eat basis, comparing the tastes of three 
pieces of Shiogama tuna sushi, and Shiogama-jiru (popular local soup consisting 
of minced fish such as cod and saury, and vegetables such as radish, carrots 
and leeks as well as tofu and other ingredients). Visitors can also buy local 
"sake" rice wine and other products while enjoying interactions with local 
fishermen and watching traditional local performing arts. There are also plans 
prepared for visitors to enjoy various oyster-based dishes such as steamed 
oysters, oyster tempura or oyster rice, as well as eating Shiogama sushi.

There are various other programs such as visiting an oyster farm and hands-on 
experience in shucking oysters, as well as visiting a canning factory and 
trying food samples. Other programs include visiting Shiogama's fish market and 
eating a bowl of rice topped with "sashimi" (sliced raw fish) bought on the 
spot, as well as visiting a kamaboko factory for hands-on experience in 
grilling kamaboko by hand and enjoying a seafood barbeque.

Inquiries should be sent to the following email address:
inbound-travel [at] hei.hankyu.co.jp
*For inquiries, please contact us by email.

Travel to JAPAN
http://traveltojapan.hankyu-travel.com/

Facebook "Fisherman's Festival & Experience Program"
- English version
https://www.facebook.com/miyagi.fisherman/

- Traditional Chinese version
https://www.facebook.com/miyagi.fisherman.tw/


Source: HANKYU TRAVEL DMC JAPAN
        Hankyu Travel International Co., Ltd.