The French luxury beauty brand inaugurates its new flagship store on the 
prestigious Champs-Elysees in the heart of Paris. 52 Avenue des Champs-Elysees 
is an address imbued with historical prestige and is the new home of happiness 
for Lancôme, a new place for beauty and happiness where visitors can discover 
the brand’s world, experiment, enjoy and share.   

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Throughout the two floors and 300 square meters, visitors will be immersed in 
the values that Lancome cherishes and that make up its DNA: happiness, 
generosity, femininity, empowerment, trust and togetherness. 
From the entrance, Lancome welcomes visitors into an immersive and experiential 
space: the Joy Of Now. With updates that will “pop up” five times a year, this 
ephemeral pop-up is a grandiose exhibition space with a triple height ceiling 
and ornamented with hanging rose petals, that recreates the essence of the 
Lancome world. This striking decor marks the entrance into Lancome's world of 
happiness with an immersive experience, both physical and digital, which 
immediately plunges visitors into the wonderful atmosphere of the flagship 
store.
 “We’re proud to see the Lancomeflagship come to life: this new home for 
Lancome offers a unique and elevated customer experience. Lancome expresses its 
grandeur, as the number 1 luxury beauty brand in the world, bringing happiness 
to life with a heart that beats with beauty. This new venue is a true home of 
beauty and happiness, where our guests are invited to experience and delve into 
what the brand has to offer in terms of beauty products, services, 
personalisation, gifting and technology. Most importantly of all we want them 
to leave feeling happy. We want this flagship to become a “must-see” and an 
iconic beauty address for Parisians and tourists of the world alike.” – 
Françoise Lehmann, Global President Lancome.

Photo: https://mma.prnewswire.com/media/1039588/LANCOME_Flagship_Store.jpg

Logo: https://mma.prnewswire.com/media/1039589/Lancome_Paris_Logo.jpg  


SOURCE: Lancome