Recently, China's beauty brand VENUS MARBLE officially started its business in 
Japan by selling its makeup products in Japanese largest cosmetics website 
Cosme and its offline stores and a makeup retail brand Rosemary. Meanwhile, 
this brand's cat-themed collection will be launched in Japan. 

VENUS MARBLE, founded in 2017, went viral in China with its core product, an 
eye-shadow palette designed with marble texture, which even triggered a boom in 
the makeup market. The two collections launched after, which were themed 
Romanticism and Mammonism, also earned high popularity. 

All of these star items, together with other products will go on sale in 20 
Cosme stores and 14 Rosemary stores. Among them, the most highly expected 
cat-themed collection will be launched in Japan in December.  

This new product, listed as one of Twitter's most heatedly discussed topics, 
has already taken the lead in Japan. It is reported the cat-themed collection 
will contain 15 stock keeping units (SKU), of which, the eye-shadow products 
will be launched first. The six eye-shadow sets included represent six 
different kinds of cats. Each set is featured with one color that matches with 
a corresponding cat, so that the personality of the specific cat can be fit for 
the makeup style of consumers. This combination is popular among Chinese as 
well as global consumers.

Cat Eyeshadow
Photo - https://photos.prnasia.com/prnh/20191206/2660934-1


The new collection also contains lip gloss, blusher and other products, among 
which, lip gloss will be launched in December. This way of launching new 
products marks a transformation of VENUS MARBLE's overall strategy. Since then, 
this brand will launch its new products in series instead of single items, the 
purpose of which is to create an image of a world-famous beauty brand.

By collaborating with such renowned sales channels as Cosme, Rosemary and LoFt, 
VENUS MARBLE's popularity will get enhanced, which facilitates its further 
expansion into the whole Japanese market. VENUS MARBLE plans to extend to more 
collection stores in Japan, which marks a further step to realize its global 
layout, according to Wen Chong, the brand's co-partner responsible for sales 
channels. 

In the future, VENUS MARBLE will continue its focus on Asia while also expects 
to explore the European market in 2020 and North America market for the next 
step.

Source:VENUS MARBLE