Country for PR: United States
Contributor: PR Newswire New York
Tuesday, December 10 2019 - 04:45
AsiaNet
Flowhaven Raises $5.2M Led by Global Founders Capital to Modernize Brand Licensing Relationship Management
HELSINKI, Dec. 9, 2019 /PRNewswire-AsiaNet/ --

Flowhaven ( 
https://c212.net/c/link/?t=0&l=en&o=2663743-1&h=1423930032&u=https%3A%2F%2Fwww.flowhaven.com%2F&a=Flowhaven 
), the only brand licensing solution built on the world's #1 CRM platform, 
Salesforce ( 
https://c212.net/c/link/?t=0&l=en&o=2663743-1&h=1498397169&u=https%3A%2F%2Fwww.salesforce.com%2F&a=Salesforce 
), today announces the closing of its $5.2 million (EUR 4.75 million) seed 
round. Global Founders Capital ( 
https://c212.net/c/link/?t=0&l=en&o=2663743-1&h=2313176519&u=https%3A%2F%2Fwww.globalfounderscapital.com%2F&a=Global+Founders+Capital 
) led the investment round with participation from existing investors including 
Icebreaker.vc ( 
https://c212.net/c/link/?t=0&l=en&o=2663743-1&h=1235403368&u=https%3A%2F%2Ficebreaker.vc%2F&a=Icebreaker.vc 
) and the Finnish government.

Photo - https://mma.prnewswire.com/media/1041289/Flowhaven_Co_founders.jpg 

Logo - https://mma.prnewswire.com/media/1041290/FLOWHAVEN_Logo.jpg 

Global Founders Capital invests in startups that disrupt existing markets or 
create new ones. Portfolio investments include Facebook, Slack, Trivago, Canva, 
Eventbrite and more. 

"Brand licensing is a fast-growing industry with a deep opportunity for 
technologically-driven advancement. Flowhaven is bringing that from a point of 
passion, deep industry knowledge, and customer-centricity. We are elated to 
welcome Flowhaven into the Global Founders Capital family and look forward to 
partnering on the road ahead to build a category-defining company," says 
Philippe Klintefelt Collet, partner, Global Founders Capital.

Icebreaker.vc is a VC firm with a focus on software-driven companies in the 
Nordics and Baltics. Icebreaker.vc and Flowhaven have worked together since 
2018 with a focus on international growth and sales & marketing acceleration.

"Flowhaven is one of the best examples of our investment focus, having deep 
industry knowledge and a software-driven solution to a growing global problem. 
We are proud to continue supporting the team with this investment round and 
welcome new Global Founders Capital on-board. We are very much looking forward 
to the upcoming acceleration of Flowhaven's international business," says 
Aleksi Partanen, partner, Icebreaker.vc.

The funding will see Flowhaven further its mission to modernize the brand 
licensing industry by expanding its sales and marketing efforts around the 
globe, contributing to its product development and key hires. 

"To achieve long-term success, we wanted to involve brilliant investors who had 
prior experience helping companies accelerate and sustain growth. We are 
excited to continue our partnership with Icebreaker.vc and embark on a mutually 
beneficial journey with Global Founders Capital," says Kalle Torma, chief 
executive officer and founder, Flowhaven. 

This round of funding continues an extraordinary year of growth, which saw 
Flowhaven grow its customer roster, expand in the US and UK, and triple its 
market share globally. In 2019, the company formed partnerships with global 
companies including Globosat, Gruner+Jahr, Crunchyroll, and more. 

Founded in 2016 by Torma, Flowhaven is a state of the art technology platform 
that helps brand licensing professionals optimize their workflows and increase 
revenue. 

Contact: 
Kalle Torma
kalle.torma@flowhaven.com  
+1 888-720-0935
Flowhaven.com 

SOURCE Flowhaven
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