Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Monday, December 09 2019 - 19:28
AsiaNet
BRG Group Thrives in Vietnam's Golden Private Sector Era
HANOI, Vietnam, Dec. 9, 2019 /PRNewswire-AsiaNet/ --

A recent World Bank report proclaimed Vietnam among the most dynamic emerging 
countries in Southeast Asia. Today, having successfully transitioned from a 
centrally-planned economy to a socialist-oriented market economy, the private 
sector is the main driving force behind the country's dynamic economic growth


Vietnam's private sector now contributes 43 per cent of the country's GDP and 
has created 12 million jobs; extraordinary figures in a jurisdiction that once 
almost exclusively relied on State-owned Enterprises (SOEs).

Photo - https://photos.prnasia.com/prnh/20191209/2664370-1
BRG Business Ecosystem

In early November this year, US Secretary of Commerce Wilbur Ross visited 
Vietnam and met for a workshop with a number of key local enterprises, 80 per 
cent of whom are considered the leaders in their respective fields. During the 
workshop, Secretary Ross openly acknowledged that Vietnam's private enterprises 
have posted outstanding growth figures in recent times.

One of the co-hosts of the business leader's workshop was the BRG 
Group(https://brggroup.vn/), a leading multi-sector private corporation known 
for its "Going Global" strategy. 

BRG Group - A Shining Example of Modern Vietnamese Private Enterprise

BRG is an acronym of the group's three original sectors of Banking & Finance, 
Real Estate and Golf. Established in 1993 the business has expanded to comprise 
of 15 different sectors woven together to create a self-supporting, 
self-perpetuating business ecosystem. The large portfolio of leading companies 
has strengths in hospitality, production, retail and imports and exports and 
also drives several major property development projects that contribute 
significantly to Vietnam's ongoing development. 

A breaking ground ceremony held in early October was for one such project, 
Vietnam's very first hi-tech city located north of the capital Hanoi named 
"Smart City." This major development project is a joint venture between BRG 
Group and Japan's Sumitomo Corporation. It spreads over a 272 hectare site in a 
prime location and has total estimated investment of USD4.2 billion. This smart 
city will become the new gateway for Vietnam to the world and the fact that 
this vision is driven by private enterprise is proof of just how much Vietnam 
now values its private sector.

Through such efforts, BRG has earned the respect and trust of the State and is 
developing master plans for several other major economic zones to help improve 
the domestic economic landscape and upgrade living standards. These extensive 
projects cover over 11 million sqm of land and require estimated capital 
investment of circa USD16 billion. 

Internationally, the BRG Group is now a familiar name for a number of 
prestigious multinational corporations. 

In hospitality, hotel management brands Hilton, Marriott, Intercontinental and 
Four Seasons are all cooperating with BRG in 16 premium business hotels and 
tourist destination resorts throughout Vietnam.

In golf, Jack Nicklaus and Greg Norman, the world's two leading golf course 
design firms, are both design partners with BRG and have helped develop 17 
courses for the Group; 7 in operation and 10 courses in various phases of 
construction and design. In fact it can be said that the prolific growth of 
golf and golf tourism in Vietnam has been widely driven by BRG as a pioneer in 
the sport. 

In entertainment, Hello Kitty, Sanrio Japan's globally famous character, will 
soon be available to children and fans in Vietnam and from overseas when BRG 
opens Southeast Asia's largest indoor park (30,000sqm) to be located in central 
Hanoi.

In import and export, BRG-Hapro has established trade links with 80 countries 
around the world, is the country's leading exporter of cashew nuts attracting 
international attention and is beginning to influence the way Vietnam trades in 
the region. 

In addition BRG also cooperates with other top Japanese conglomerates in 
banking, finance, fin-tech, high-tech agriculture, pharmaceuticals and retail. 

Dynamic Ecosystem Drives Big Data

BRGOne is the Group's "Big Data" system that collates a huge database of 10 
million people through an automated funnel that feeds information from all of 
BRG Group and partner companies into a cross-selling platform that is farmed to 
perpetuate and grow complimenting sectors and services.

A big chunk of data comes through BRG Real Estate with over 3 million buyer 
enquiries and residents that seek and occupy the 10,000 villas and luxury 
apartments developed and being developed by BRG Group.

Banking & Finance is also a strong foundation within BRG's ecosystem and a 
significant BRGOne contributor adding 2 million customers from SeABank, a 
member company recognized as a leading bank in Vietnam with 165 transaction 
centers and total assets of USD6.5 billion. 

In future BRGOne is projected to grow in tandem with the Group's ecosystem as 
it expands with both domestic and international partners. 

Over the past three decades of BRG rapid change and expansion the country's 
economy has also changed significantly and it is now evident that Vietnam's 
private sector has boldly stamped its value onto the country's broad 
socio-economic landscape. Today in this golden private sector era more and more 
Vietnamese businesses are "Going Global" and offering compelling, 
platinum-standard opportunities for international companies to join in and help 
maximize the potential of the vibrant, emerging market.

Media Contact:

Nguyen Duc Quang
PR Manager
Quang.nd@brggroup.vn
+84-24-3939-3690

SOURCE:  BRG Group
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