Country for PR: Japan
Contributor: Kyodo News JBN
Friday, December 13 2019 - 16:00
AsiaNet
OMRON and Square Enix Launch Joint Research on "AI That Helps Motivate Humans"
KYOTO, Japan, Dec. 13, 2019 /Kyodo JBN-AsiaNet/ --

- Table Tennis Robot "Forpheus" Equipped with Joint Research Technology to Be 
Exhibited at "CES (Consumer Electronics Show) 2020" -

OMRON Corporation of Kyoto and Square Enix Co., Ltd. (hereinafter "Square 
Enix") of Tokyo announced on December 13 the commencement of joint research on 
"artificial intelligence (AI) that helps motivate humans for FORPHEUS, an 
innovative table tennis robot tutor that harnesses OMRON's state-of-the-art 
technology. Through this joint research, the two companies aim to develop an AI 
algorithm that generates motivational feedback from vital data and other kinds 
of information, thereby establishing technology that brings out the ability to 
stimulate dramatic human growth.

Based on the philosophy of founder Kazuma Tateisi,"To the machine, the work of 
the machine; to man, the thrill of further creation," OMRON aims to shape a 
future that achieves "harmony between humans and machines," with the latter 
bringing out the abilities and creativity of the former through the core 
technology "Sensing & Control + Think." In 2013, the table tennis robot 
"Forpheus" was developed in order to introduce "harmony between humans and 
machines" by the core technology "Sensing & Control + Think" in an 
easy-to-understand manner. Since then, OMRON has evolved its core technology 
every year to bring out human abilities. Featuring cutting-edge AI, robotics, 
and sensing & control technologies, the latest 5th-generation FORPHEUS 
possesses playing skills high enough to maintain a rally with professional 
players. The robot's excellent coaching skills promote the growth of human 
players by optimizing returns and providing players with personalized tips 
based on a thorough understanding of each individual person.

Under the framework of this joint research, the two companies aim to develop AI 
that can realize personalized coaching to enhance each player's motivation to 
play better by combining OMRON's proprietary "sensing technology for reading 
human emotions and ability" and Square Enix's "AI technology (Meta-AI*) for 
differentiating how a game unfolds for each player to stimulate an emotional 
response in them," which the company has fostered through the development of 
electronic games. As humans communicate with machines equipped with this AI 
while they play table tennis together, it is hoped that a new relationship 
between humans and machines -- machines drawing the best performance out of 
humans -- will be made a reality.

The Advanced Technology Division (ATD) at Square Enix has been leading 
development of Meta-AI technologies, a new mechanic that can automatically 
learn from a user's emotions and then produce unique content based on the data. 
In the near future, it is expected that a digital game will be playable not 
only on a display screen but also in real space. Square Enix's Meta-AI will 
have an important role in realizing the potential of real space play in the 
future and the company's partnership with the FORPHEUS project will allow 
Square Enix to advance its technology and contribute to this real-world 
opportunity.

Meanwhile, OMRON plans to apply the fruits of this joint technology development 
to focus on business domains such as factory automation (FA), healthcare and 
social solutions. One industrial sector in which such technologies may be 
applied is factory automation, where machines can better motivate operators by 
offering appropriate support in a way that matches operators' skill levels. 
OMRON believes that this joint research of FORPHEUS will advance its drive to 
solve social issues to achieve "harmony between humans and machines."

OMRON will exhibit its latest generation of FORPHEUS at the Consumer 
Electronics Show (CES) (R) 2020, which will be held in Las Vegas, Nevada, the 
U.S., on January 7-10, 2020.

*In games, Meta-AI observes the characters, environment and players all 
together over time, and then uses the information to adapt the general 
strategies for enemies, non-player characters, terrain, weather and more in the 
game.

About this joint research
- Duration: From December 2019 to March 2020
- Objective: Development of an algorithm for motivation-controlling AI for use 
in a table tennis robot tutor
- Division of roles:
OMRON: Development of a concept and architecture for the table tennis robot, 
verification of effects, and study of algorithm improvement techniques
Square Enix: Development of a concept, designing of architecture for the 
motivation-controlling AI, setting of evaluation indicators, provision of 
advice/support for development, and study of algorithm improvement techniques

About FORPHEUS
FORPHEUS embodies the concept of "harmony between humans and machines," that 
is, machines bringing out the abilities and creativity of humans using OMRON's 
core technology of "Sensing & Control + Think." The development of this table 
tennis tutor robot began in 2013, and its 5th-generation model attracted 
significant attention at CES 2019. It is made up of robots, sensors, 
controllers and other products that OMRON's Industrial Automation Business 
distributes, and technologies developed for FORPHEUS are put to commercial 
applications.

Photo: 5th-generation FORPHEUS
https://kyodonewsprwire.jp/prwfile/release/M102197/201912104564/_prw_PI1lg_B8Sr5d30.jpg


In this joint research, FabCafe operated by Loftwork Inc. cooperates in project 
management.

About OMRON Corporation
OMRON Corporation is a global leader in the field of automation based on its 
core technology of "Sensing & Control + Think." OMRON's business fields cover a 
broad spectrum, ranging from industrial automation and electronic components to 
social infrastructure systems, healthcare, and environmental solutions. 
Established in 1933, OMRON has about 35,000 employees worldwide, working to 
provide products and services in around 120 countries and regions. For more 
information, visit OMRON's website: https://www.omron.com/

About Square Enix Co., Ltd.
Square Enix Co., Ltd. develops, publishes, distributes and licenses 
entertainment content branded SQUARE ENIX(R), EIDOS(R) and TAITO(R) around the 
world. The Square Enix group of companies includes a global network of leading 
development studios and boasts a valuable portfolio of intellectual property, 
including: FINAL FANTASY(R), which has sold over 147 million units worldwide; 
and DRAGON QUEST(R), which has sold over 78 million units worldwide; TOMB 
RAIDER(R), which has sold over 74 million units worldwide; and the legendary 
SPACE INVADERS(R). Square Enix Co., Ltd. is a Japan-based, wholly owned 
subsidiary of Square Enix Holdings Co., Ltd.
More information on Square Enix Co., Ltd. can be found at 
https://www.jp.square-enix.com/

About Advanced Technology Division at Square Enix
The Advanced Technology Division (ATD) at Square Enix conducts applied research 
and develops core technologies covering all aspects of games. One of ATD's 
goals is to help create new markets by using advanced game technologies. In 
particular, ATD hopes to see its proven game AI technology contribute to 
society and people's lives.

About FabCafe

Logo: https://kyodonewsprwire.jp/img/201912104564-O2-9E8NA72j

The term FAB incorporates the meanings of both FABulous and FABrication, free 
from the constraints of mass production and market theory. FabCafe shares the 
FAB spirit in a fun and user-friendly manner, while providing an open platform 
to support individuals in their creative efforts to make new things. FabCafe 
believes that its community will bring innovation to the future of making. 
(https://fabcafe.com/)


Source: OMRON Corporation