Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Thursday, December 12 2019 - 17:11
AsiaNet
Forrester Continues To Expand Its Certification Portfolio; Introduces New SiriusDecisions B2B Marketing Certification Program
SINGAPORE, Dec. 12, 2019 /PRNewswire-AsiaNet/ --

Forrester announced the launch of its new SiriusDecisions B2B Marketing 
Certification[ 
https://www.siriusdecisions.com/our-business/learning/b2b-marketing-certification-program?utm_source=prnewswire&utm_medium=PR&utm_campaign=Learning&utm_term=B2BMktgCertification&utm_content=PRCTA] 
program. The program is an eight-week, facilitated online course for B2B 
marketers that will elevate their proficiency in marketing best practices and 
lay the foundation for best-in-class marketing strategies that are aligned to 
the organization's goals. The new certification expands on Forrester's suite of 
training and certification offerings that include CX Certification[ 
https://go.forrester.com/learning/cx-certification/] and Zero Trust 
Certification[https://go.forrester.com/learning/zero-trust-certification/] 
programs.

Logo - https://photos.prnasia.com/prnh/20191120/2648771-1LOGO

Forrester's SiriusDecisions certification solutions are the only 
research-informed training offerings made by marketing experts for B2B 
professionals in marketing, sales, and product functions. The solutions are 
built on years of industry research, case studies, and a state-of-the-art 
design specific to how adults learn best. The B2B Marketing Certification 
program is based on SiriusDecisions research that has been evaluated through a 
rigorous methodology built on fact-based insights from the field and 
comprehensive, collaborative analysis from analysts.

"Customers and the business expect more from B2B marketers than ever before," 
according to Erin Streeter, VP of training and certification at Forrester. 
"This certification program is built to quickly align teams around proven 
methodologies and frameworks for execution. The SiriusDecisions B2B Marketing 
Certification program will help not only individual practitioners who want to 
strengthen their core marketing skills but also entire teams who will be able 
to establish a common language and knowledge base."

Delivered via a modern digital learning platform and customized to align 
learning content to companies' strategic vision and desired outcomes, the 
SiriusDecisions B2B Marketing Certification program is designed to help 
marketing teams and their individual members develop the requisite skills to 
drive growth and be successful in their role. By collaborating to complete 
hands-on application exercises and projects in teams, participants surface 
important questions and engage in meaningful work that advances their B2B 
knowledge as they progress through the course.

Resources
-Learn more about research enabled B2B learning solutions.
[ 
https://www.siriusdecisions.com/our-business/learning?utm_source=prnewswire&utm_medium=PR&utm_campaign=Learning&utm_term=B2BMktgCertification&utm_content=PRCTA]

-Register for the B2B Marketing Certification program.
[https://events.forrester.com/ereg/newreg.php?eventid=498328&]
-Learn more about Forrester Certification.
[https://go.forrester.com/learning/]

About Forrester

Forrester is one of the most influential research and advisory firms in the 
world. We work with business and technology leaders to develop 
customer-obsessed strategies that drive growth. Forrester's unique insights are 
grounded in annual surveys of more than 675,000 consumers and business leaders 
worldwide, rigorous and objective methodologies, and the shared wisdom of our 
most innovative clients. Through proprietary research, analytics, custom 
consulting, exclusive executive peer groups, certification offerings, and 
events, the Forrester experience is about a singular and powerful purpose: to 
challenge the thinking of our clients to help them lead change in their 
organizations. For more information, visit forrester.com.’

SOURCE Forrester