Immersive Aurora facility provides opportunities to enhance customer experience across augmented, virtual and mixed reality touchpoints Mindtree [https://www.mindtree.com/], a global technology services and digital transformation company, today announced that it has established a new India-based center of excellence, called Immersive Aurora, as a site to develop immersive technology experiences. The company is collaborating with global software company PTC to unleash new possibilities and transform interactions throughout the customer experience and Industry 4.0 touchpoints. Logo: https://mma.prnewswire.com/media/1004066/Mindtree_Logo.jpg Mindtree Logo Investments in augmented, virtual and mixed reality are reshaping experiences across consumer interactions, sales and marketing, design, training, service and data visualization. Mindtree and PTC will explore opportunities for global clients to implement immersive technology experiences more broadly across their businesses through the combination of Mindtree's Immersive Aurora and PTC's market-leading Vuforia® industrial augmented reality (AR) solution. "Mindtree, with its deep digital expertise, has been at the forefront of helping enterprises deliver enhanced and contextual experiences to their end clients," said Debashis Chatterjee, CEO of Mindtree. "By launching Immersive Aurora and partnering with PTC, Mindtree is well-positioned to help our clients rapidly unlock value from their technology investments just as the convergence of the physical and virtual worlds is accelerating." "Immersive technologies can drive tangible business value, but many clients don't know which applications will have the most meaningful return on investment and, candidly, they often don't know where to start on their digital transformation journeys," said Jim Heppelmann, president and CEO, PTC. "Through this strategic collaboration with Mindtree, we'll be better positioned to help customers quickly identify those AR use-cases that can deliver the most value and then help them scale those solutions across their respective businesses." About Mindtree Mindtree (NSE: MINDTREE) is a global technology consulting and services company, helping enterprises marry scale with agility to achieve competitive advantage. "Born digital," in 1999 and now a Larsen & Toubro Group Company, Mindtree applies its deep domain knowledge to 350+ enterprise client engagements to break down silos, make sense of digital complexity and bring new initiatives to market faster. We enable IT to move at the speed of business, leveraging emerging technologies and the efficiencies of Continuous Delivery to spur business innovation. Operating in 18 countries and over 40 offices across the world, we're consistently regarded as one of the best places to work, embodied every day by our winning culture made up of over 21,000 entrepreneurial, collaborative and dedicated "Mindtree Minds." PTC and Vuforia are trademarks or registered trademarks of PTC Inc. and/or its subsidiaries in the United States and other countries. For more information, contact: INDIA Swetha Ganesan Mindtree +91-9789061981 Swetha.Ganesan@mindtree.com UNITED STATES Erik Arvidson Matter +978-518-4542 mindtree@matternow.com EUROPE Edward Stevenson Hotwire +44-783-459-7877 Edward.Stevenson@hotwireglobal.com Source: Mindtree