-- Patent covers industry first-of-its-kind ability to connect first, second- 
and third-party data, delivering a singular view of disparate data sets for 
integrated data driven insights

Dynata ( 
https://c212.net/c/link/?t=0&l=en&o=2673895-1&h=272504230&u=http%3A%2F%2Fwww.dynata.com%2F&a=Dynata 
), the world's largest first-party data and insights platform, today announced 
it has been awarded a patent (#10504032) from the US Patent & Trade Office for 
connecting first, second- and third-party data sources. Specifically, the 
patent covers Dynata's ability to seamlessly and automatically enrich and 
deliver full profile views of a client's target audience, elevating the utility 
of market research, increasing the effectiveness of campaign targeting, and 
enhancing advertising effectiveness, at scale.

Logo - https://mma.prnewswire.com/media/808175/Dynata_Logo.jpg 

Brands and their partners increasingly demand more dynamic data and faster 
speed to insights. Yet many lack the ability to connect different data sources 
and consequently drive greater insight and growth opportunities that this 
information might uncover.

Dynata's newly-patented capability unites these sources to reveal those data 
driven insights, connecting the industry's largest database of 
fully-permissioned first-party data with second- and third-party data to 
uncover holistic viewpoints. Brought into a fully-compliant and secure 
ecosystem, data remains protected and available, and – because it is connected 
– opportunities emerge to better understand target audiences, allowing brands 
to create high-quality engagement, at scale.

"This patent paves the way for our clients to connect all of their data, our 
data, and other data, and create a true picture of who their customers are and 
what they want," said Gary S. Laben, CEO of Dynata. "And, because we already 
have such a large, fully-permissioned first-party asset, the scale at which we 
can match to different data sets and integrate those data sets into our 
products and services is superior. That holistic view, driven by instant and 
easily accessible rich data from multiple data sources, will drive better and 
faster data-driven decision making and a seamless customer experience."

Dynata will bring this connected data capability to the Dynata Insights 
Platform ( 
https://c212.net/c/link/?t=0&l=en&o=2673895-1&h=668776094&u=https%3A%2F%2Fwww.dynata.com%2Fdynata-insights-platform%2F&a=Dynata+Insights+Platform 
), which provides seamless access to a wide range of solutions and services to 
simplify the research process, reduces the time gap between data and action, 
and increases efficiencies. The platform, launched earlier this year, will 
enable researchers and marketers to build actionable insights, drive marketing 
campaigns at scale, and measure campaign effectiveness with Dynata's connected 
data solutions.

With the issuance of this new patent, Dynata intends to seek product 
development and commercialization partners for connected data capabilities.

About Dynata

Dynata is the world's largest first-party data and insights platform. With a 
reach that encompasses 60+ million consumers and business professionals 
globally, and an extensive library of individual profile attributes collected 
through surveys, Dynata is the cornerstone for precise, trustworthy quality 
data. The company has built innovative data services and solutions around its 
robust first-party data offering to bring the voice of the customer to the 
entire marketing continuum – from strategy, innovation, and branding to 
advertising, measurement, and optimization. Dynata serves nearly 6,000 market 
research, media and advertising agencies, publishers, consulting and investment 
firms and corporate customers in North America, South America, Europe, and 
Asia-Pacific. Learn more at www.dynata.com. 

SOURCE: Dynata

CONTACT: Christian Potts, christian.potts@dynata.com