Country for PR: United Kingdom
Contributor: PR Newswire Europe
Thursday, December 19 2019 - 20:00
AsiaNet
PUMA and X-BIONIC(R) Create Together a Highly- functional Collection of Products
BOSTON and WOLLERAU, Switzerland, Dec 19, 2019 /PRNewswire-AsiaNet/ --

Global sports brand PUMA and Swiss apparel technology group X-BIONIC(R) have 
designed a collection of thermoregulating running gear, which will keep 
athletes at an optimal temperature during all phases of a run, notwithstanding 
the conditions outside. 

X-BIONIC(R)'s patented 3D Bionic Sphere(R) with ThermoSyphon(R) technology 
warms you when you are cold and cools you when you are warm. It does so by 
using sweat as a key element in the thermoregulation process, leaving a thin 
film of moisture on the skin without the body feeling wet. Excess sweat can 
easily evaporate, as it is transported away from the body.

Responding to a growing need for innovative running gear that allows athletes 
to put in their best performance, the PUMA I X-BIONIC(R) collection will 
consist of short sleeve shirts, running shorts, long and short socks, and 
jackets.

"PUMA is always looking to bring best-in-class technology to our consumers and 
partnering with specialists is one way to do that," commented Charles Johnson, 
PUMA's Global Director of Innovation. "With X-BIONIC(R) our intent was to 
create an apparel collection that would allow our top-performing athletes and 
consumers to feel comfortable regardless of climate conditions. This is a great 
partnership; one that combines X-BIONIC(R) technology with PUMA design." 

"By integrating our award winning, patented technology into this one-of-a-kind 
running capsule, PUMA I X-BIONIC becomes an icon of athletic excellence," said 
Professor Dr. Bodo Lambertz, Founder of X-BIONIC(R).

The X-BIONIC(R) patented technology is designed for athletes to keep an optimal 
temperature zone and partial muscle compression, using sweat as a key element 
in the thermoregulation process. The 3D BIONIC SPHERE(R) SYSTEM with 
ThermoSyphon(R) technology leaves a thin film of moisture on the skin without 
the body feeling wet. Sweat Traps(R) then transport the excess sweat, allowing 
it to evaporate, then disposing of it via thermal dynamics. 

Keep optimally performing with PUMA, the new PUMA I X-BIONIC(R) collaboration 
will be available starting January 1st, 2020 on PUMA.com, PUMA Stores 
worldwide, and X-BIONIC.com.

Picture is available at AP Images (http://www.apimages.com)

Media database: 
http://media.pr.keystone-sda.ch/Projects/Dezember+2019/X-Bionic+Puma

PUMA

PUMA is one of the world's leading sports brands, designing, developing, 
selling and marketing footwear, apparel and accessories. For more than 70 
years, PUMA has relentlessly pushed sport and culture forward by creating fast 
products for the world's fastest athletes. PUMA offers performance and 
sport-inspired lifestyle products in categories such as Football, Running and 
Training, Basketball, Golf, and Motorsports. It collaborates with renowned 
designers and brands to bring sport influences into street culture and fashion. 
The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company 
distributes its products in more than 120 countries, employs more than 13,000 
people worldwide, and is headquartered in Herzogenaurach/Germany.

X-BIONIC(R): "Turn Sweat Into Energy."

X-BIONIC(R) is a innovation leading Sports brand worldwide with more than 20 
years' experience in Research & Development, 100% engineered and designed in 
Switzerland.With over more than 800 international patents that lead us to more 
than over 788 International Awards transformed in more than 1158 medals in 
International Championships including Olympics, X-BIONIC(R) is the leader in 
technical sportswear and has been named the "Most Innovative Brand" eleven 
years in a row. Bionics means learning from nature. X-BIONIC(R) means to 
surpass nature. Through observing the natural world, X-BIONIC(R) transfers the 
knowledge of millions of years of evolution into technical solutions for 
performance enhancing functional clothing. X-BIONIC(R) engineers, athletes and 
designers, work together using inspiration from the natural world to create the 
optimal interface between the human body and sport. "Sweat is too precious to 
waste." With X-BIONIC(R) you "Turn sweat into energy." Our patented 
technologies allow you to train longer, safer and more comfortably in any 
condition. Our scientifically proven thermoregulation technology optimizes body 
core temperature allowing athletes to perform at their absolute best.  The 
Swiss precision of our High-functional products, and the innovative power of 
our Research & Development, is based and headquartered in Wollerau, Switzerland.

Photo - https://mma.prnewswire.com/media/1056991/X_BIONIC_PUMA_Jacket.jpg 
Photo - https://mma.prnewswire.com/media/1056990/X_BIONIC_PUMA.jpg 

Media Contacts:
PUMA: 
Alberto Turincio Smith, Global PR – alberto.turincio@puma.com – +1 617 488 1018

X-BIONIC(R):
Aitor Henao Soto, Head of Marketing & Communications – aitor.henao@x-bionic.com

Source: X-Technology Swiss R&D AG