Geely, a well-known automobile manufacturer in China, launched the 
local-assembled Proton X70 car model in Malaysia on December 13, marking a 
further step for Geely in the process of globalization after its acquisition of 
Proton.

Proton, whose 49.9 percent of shares were acquired by Geely in 2017, is a 
Malaysian national carmaker.

After the acquisition, Geely has comprehensively transformed proton from seven 
aspects in talents, channels, cost, quality, industry chain, factory renovation 
and new product development. Meanwhile, Geely also helped to promote Proton's 
competitiveness by strictly following the Malaysian automotive industry 
regulations and requirements.

According to An Conghui, president of Zhejiang Geely Holding Group and 
president and CEO of Geely Auto Group, in order to enter the market of a 
foreign country, Geely needs to carry out the strategy of localization.

At present, Proton X70 has reached a localization rate of more than 40 percent. 
38 local suppliers are capable of producing supporting products, and the total 
number of locally produced parts of Proton X70 has reached 484.

From January to November, Proton's market share in the Malaysian market has 
reached 16.2 percent. It is expected that its sales will exceed 100,000 units 
this year.

Original link: https://en.imsilkroad.com/p/310101.html

Photo - https://photos.prnasia.com/prnh/20191223/2678644-1 
(caption: A picture of Proton X70)

SOURCE: Xinhua Silk Road Information Service

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   Link: https://iop.asianetnews.net/view-attachment?attach-id=354545

   Caption: A picture of Proton X70