On December 23, 2019, the opening ceremony of the National Legend Industry Park 
and the inaugural conference of the National Legend Industry Alliance Council 
were successfully held in Yichun, Jiangxi Province, heralding the establishment 
of an exclusive 10 billion yuan (US$1.4 billion) industry cluster centered 
around a single game series in China and around the globe. The event, 
live-streamed by huanqiu.com, is expected to become an important milestone in 
China's game sector.

Photo - https://photos.prnasia.com/prnh/20191226/2679450-1

Co-developed by Zhejiang Century Huatong Group, YZ Star Game and the government 
of Yiyang New District, National Legend Industry Park was established with the 
goal of building an industry cluster based on the popular Chinese online game 
series Legend, integrating R&D, distribution and big data analysis by 
connecting all stakeholders across the Legend industry chain. With a focus on 
Legend and game brand National Legend, the Park is designed to create an entire 
industry chain ecosystem that includes research into and development of 
National Legend-related products, certification and copyright monitoring of the 
game series, scenario-based offline experiences as well as related cultural and 
tourism offerings.

The National Legend Industry Alliance has already established a member network 
of 108 game publishers that span the industry chain, five of which are publicly 
traded and another five are recognized industry leaders, with a total market 
value in excess of 100 billion yuan (US$14.2 billion). At the conference, 
representatives from the members signed an agreement with the Alliance 
establishing the National Legend Industry Alliance Council.

"The opening of National Legend Industry Park and the establishment of the 
National Legend Industry Alliance Council were just the beginning of the 
development of the National Legend business," said Yu Ye, a sponsor of the 
Alliance, and chairman of YZ Star Game and Legend Chuangmeng Technology 
Development. "The Alliance aims to help solve issues regarding the legal 
authorization of existing copyrights and IPs and create a unified system for 
managing the intellectual property rights associated with the Legend brand for 
all companies that settle in the Park. With an operational model based on 
sharing the benefits derived from the game series, the Park is expected to 
provide an innovative and practical paradigm for the series, helping promote 
the healthy development of the game sector overall."

Source: huanqiu.com