Country for PR: China
Contributor: PR Newswire Asia (China)
Monday, January 06 2020 - 17:02
AsiaNet
SKYWORTH Holds First-ever Global Product Launch Event in U.S. at CES 2020
LAS VEGAS, Jan. 6, 2020 /PRNewswire-AsiaNet/ --

-"See the Wonder" Launch Event Introduces SKYWORTH - and Two Premium TVs, 
Powered by AIoT - to Consumers in the U.S. and Around the World-

As the 52nd Consumer Electronics Show (CES) in Las Vegas, Nevada, kicks off, 
SKYWORTH - China's leading TV brand and a global pioneer of big-screen AIoT - 
held its first global product launch and press conference for global media in 
the United States. At the "See the Wonder" event, SKYWORTH officially launched 
two new premium TV series, both of which will be available globally, as well as 
in the U.S. market, in 2020: the Q91, its first 8K TV available in the U.S. and 
other markets, and the W81, the company's wallpaper-thin OLED TV. SKYWORTH also 
shared details about its proprietary technologies, approach to product 
innovation and design, global market performance and ambitions, and highlighted 
the company's leading position among smart home brands as consumers turn 
towards high-end TV models with forward-looking technology.

Photo - https://photos.prnasia.com/prnh/20200106/2682837-1-a 

Tony Wang, Chief Executive and President of SKYWORTH TV, said, "As a leading 
brand in the TV and smart home industry, SKYWORTH is moving ahead with a focus 
on building a premium brand, continuous innovation in technology and products, 
and ushering in the era of big-screen AIoT. SKYWORTH aims to become the brand 
that leads the consumer electronics market of the future, offering 8K TVs and 
flagship-level OLED TVs, among other differentiated products, that meet the 
demands of the growing middle class."

Photo - https://photos.prnasia.com/prnh/20200106/2682837-1-b 

SKYWORTH's first 8K TV, the Q91 series: Reality, Realized

As the mainstream TV market begins to shift away from 4K LCD TVs to address 
consumer desires for ultra-high-definition picture quality, the demand for 
higher quality TVs is growing stronger. Therefore, at CES SKYWORTH launched the 
latest in its Q series of TVs, the Q91. Q stands for "quality", and that is 
exactly what the Q91 provides for users who value the highest-end products and 
viewing experience. As SKYWORTH's first 8K TV available in the U.S. and other 
markets, the Q91 allows viewers to see realistic image quality combined with 
intelligent performance.

With four times higher resolution than 4K, the 8K Q91 series offers image 
quality that rivals reality, supported by 120fps 8K for a smoother picture. The 
SoC supports 8K hardware decoding for up to 60fps, making 8K picture quality 
naturally smooth. The Q91 series adopts an 8K IPS LED hard screen, which 
arranges the liquid crystal molecules horizontally, offering wider viewing 
angles, faster response and more. It maintains a consistent and clear image 
from any angle, so the picture maintains color and optimal brightness.

The 8K AI Image Processing Engine uses advanced image recognition and 
processing technology to improve the contrast, color and clarity of the 
picture, while intelligently modifying lower-resolution video content to closer 
to 8K resolution. The bezel-less 75-inch screen enables viewers to enjoy 
unrestricted viewing with a wide viewing angle of 178 degrees. In addition, the 
Q91 features Dolby Vision imaging technology, offering ultra-vivid picture 
quality ¨C incredible brightness, contrast, color and detail that bring 
entertainment to life before your eyes. The Q91 series also provides an 
immersive audio experience with Dolby Atmos 2.1.2, as well as a HiFi passive 
filter and SKYWORTH's Wonder Audio Sky Echo built into the SoundBar, which 
moves soundwaves upwards to echo precisely into the user's ears.

The 75-inch Q91 will be priced at US $5,999. 

SKYWORTH's wallpaper-thin OLED TV, the W81 and W81 Pro: See the Wonder 

As the first Chinese manufacturer of OLED basic modules (OBM), SKYWORTH 
launched its first self-manufactured OBM OLED TV series, the W81 and W81 Pro. 
As part of the "wonder" series, the cutting-edge W81 models offer an amazing 
viewing experience and sleek design.

Inspired by the thin and light qualities of paper, the design of the W81 series 
is elegant and modern. The signature one-line design of the lower frame offers 
a minimalistic yet practical feel, with the microphone array and AI camera 
embedded on a thin illuminated line, while the combination of glass and 
metallic materials convey a sense of cleanliness and strength. At only 4.6mm 
thick at its slimmest point, the OLED screen seamlessly attaches to the wall. A 
21-inch secondary display on the W81 Pro, equipped with the Swaiot OS, shows 
always-on information such as time and weather, as well as real-time updates 
including IoT device responses. With Dolby Vision, an ultra-wide viewing angle, 
expert image calibration, blue-light filtering for eye health and SOBiF 
non-afterimage technology, together with Dolby Atmos immersive audio, the W81 
series offers a world-class entertainment experience in the comfort of your 
home.

The W81 series can also be paired with the Swaiot PANEL, a new 4-inch or 
10.1-inch supplementary display powered by SKYWORTH's Swaiot OS that 
automatically syncs with the program being played on the main TV. It will be 
available for purchase separately and will be compatible with other SKYWORTH 
TVs in the near future. 

The 65" W81 and 65" W81 Pro will retail for US $3,599 and US $4,599 
respectively. Pricing and availability for the 77" W81 Pro will be announced at 
a later date. 

20 years of overseas expansion: SKYWORTH's global strategy

The launch of the Q91 and W81 series products at CES 2020 marks an important 
milestone in SKYWORTH's international business strategy. The company has a 
20-year history of overseas presence, starting from its early days as an 
original equipment manufacturer (OEM) to eventually operating its own brand. 
Now present in multiple international markets including the United States, 
Germany and Southeast Asia, SKYWORTH is a leading Chinese technology brand with 
demonstrated success on the international stage.

At the press conference, Mr. Wang said, "SKYWORTH's overseas business has 
achieved strong development through its own brand management and strategic OEM 
capabilities. We have grown in markets like the Netherlands and Germany, where 
we have overseas R&D centers, and have expanded our production base from China 
to Germany, Indonesia, South Africa, Poland, India and other countries. 
SKYWORTH's outstanding performance in overseas markets demonstrates the power 
of our brand."

Leo Tang, Chief Brand Officer of SKYWORTH TV added, "Over our 31-year history, 
SKYWORTH has always dared to be first. Not only have we developed our own 
leading big-screen AIoT ecosystem and led the industry into the AIoT era, but 
we have also been widely recognized by consumers for our own innovative 
technology and high-quality products, due in part to our in-depth understanding 
of target audiences. We are proud of our growing international position as a 
company focused on creating and delivering premium products and services to our 
users, which demonstrates both the depth and breadth of our brand, as well as 
our ability to lead the industry to a brighter future."

Photo - https://photos.prnasia.com/prnh/20200106/2682837-1-c 

Also present at the launch event was John Couling, Senior Vice President, 
Commercial Partnerships at Dolby, a long-term partner of SKYWORTH. "SKYWORTH 
has been a pioneer in adopting Dolby's latest innovations, Dolby Vision and 
Dolby Atmos," Mr. Couling said. "With the launch of the Q91 and W81 series, 
SKYWORTH customers can instantly enjoy an amazing out-of-the-box audiovisual 
experience powered by Dolby Vision and Dolby Atmos."

Swaiot(TM)and TrensAI(TM)

The new products SKYWORTH launched at CES are supported by SKYWORTH's advanced 
Swaiot(TM) technology. Using the TV as the gateway and control hub of a home's 
shared smart devices and appliances, SKYWORTH connects family members to shared 
technology to make their lives easier.

SKYWORTH's TrensAI(TM) technology supports Swaiot(TM) through powerful voice 
recognition and AI language processing capabilities. TrensAI(TM) allows 
SKYWORTH TVs to readily respond to spoken language ¨C even from a distance ¨C 
and distinguish between voices of different household members, providing 
personalized responses based on each user's individual characteristics.

For attendees at CES 2020, SKYWORTH will display these new products ¨C as well 
as a wide range of smart home products ¨C at Booth #20206 in South Hall 1 of 
the Las Vegas Convention Center (LVCC). SKYWORTH invites all CES attendees to 
"See the Wonder" together in Las Vegas.

About SKYWORTH

SKYWORTH GROUP LIMITED (HKG: 00751) is a leading supplier of uniquely advanced 
and affordable technology solutions. It is valued in excess of US$ 19 billion 
and employs over 40,000 people worldwide (as of 1 March 2019). Headquartered in 
Shenzhen, China's "Silicon Valley", SKYWORTH offers consumer electronics, 
display devices, digital set-top boxes, security monitors, network 
communication, semi-conductors, refrigerators, washing machines, cell phones 
and LED lighting. Founded in 1988, it is now one of the Top Five Color TV 
brands in the world and a top brand in the Chinese display industry market. It 
is also a Top Three global provider of the Android TV platform. 

Additional information is available at: http://www.iskyworth.com 


SOURCE: SKYWORTH TV
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