Country for PR: United Kingdom
Contributor: PR Newswire Europe
Tuesday, January 07 2020 - 09:03
AsiaNet
The World's Tallest Building, Burj Khalifa, Captivates the Globe With Emaar's Spectacular New Year's Eve Show in Downtown Dubai
DUBAI, UAE, Jan. 7, 2019 /PRNewswire-AsiaNet/ --

Emaar, the master developer of the Burj Khalifa, wowed over 2 billion people 
across the globe with a breathtaking pyrotechnic show on the world's tallest 
building to ring in 2020. In a mesmerising story, the Burj Khalifa transformed 
through animation, light, sounds and a synchronized fountain show taking 
viewers on a journey at the onset of a new decade.

Emaar lit up the Downtown Dubai skyline with an unforgettable and 
record-breaking eight-minute and forty-three-second-long New Year’s Eve Show on 
Burj Khalifa, the world’s tallest building delighting billions of people around 
the globe
Following the traditional 10 second digital countdown on the lit façade of Burj 
Khalifa, the clock struck midnight, signalling the Downtown Dubai skyline to be 
filled with a flurry of fireworks and colour for record-breaking eight-minute 
and forty three seconds long show. Those lucky enough to view the show, were 
treated to the longest set of consecutive fireworks in the history of the Burj 
Khalifa NYE shows, timed at over five minutes. The show featured a total of 
1,371 kg of fireworks, which were placed across a colossal 207 firing 
locations. 

To mark the dawn of a new decade, the show on Burj Khalifa was conceptualized 
by Emaar. Every second of the show was as enchanting as previously billed and 
incorporated fireworks, animations on the Burj Khalifa LED façade, music 
compositions and a beautiful fountain show.

The highly anticipated event welcomed over one million onlookers in Downtown 
Dubai, Emaar's flagship mega-development, to witness 15,000 perfectly 
choreographed fireworks showcasing 48 pyrotechnic patterns, signalling the 
start of a new decade. All pyrotechnic effects were specially selected and 
manufactured for the show, ensuring the unique fireworks designs and effects 
were truly one-of-a-kind.

Celebrations also included the longest ever The Dubai Fountain Show since the 
fountains launched in 2009, adding yet another prestigious milestone of the 
water-music spectacle. The world-famous show took 160 hours across four weeks 
to choreograph and featured 113.5 kilolitres of water in the air at one time, 
released from an astounding 1,137 water shooters, and 6,612 lights.

Select aspects of the show referenced regional culture, art and music. Before 
the clock struck twelve, animations on the Burj Khalifa transformed the tower 
into the traditional Oud instrument and strummed to the beat of an arabesque 
melody, thereafter was a beautiful ensemble of blossoming flowers, add further 
finesse and beauty to the show. Complimentary to this and highlighting the 
synergy between partners, flags from GCC countries were shown on the façade of 
the iconic monument to celebrate the strong bond between these nations.

Following unprecedented demand, Emaar granted people from all over the world 
the once-in-a-lifetime opportunity to have their New Year wish displayed on the 
LED façade of Burj Khalifa during the Emaar NYE 2020 celebration. The show's 
'Burj Wishes' social media campaigns reached tens of thousands of users, with 
those participating posting their wish to the world on Emaar's Twitter, 
Facebook or Instagram accounts @EmaarDubai using the hashtag #EmaarNYE2020.

Emaar's NYE 2020 social media campaign, in partnership with TikTok, continued 
the close relationship between the brands, with Emaar's 2020makeawish TikTok 
challenge, engaging with over an astounding 30 million users in the lead up to 
the New Year celebrations.

Mr. Ahmad Matrooshi, Managing Director, Emaar Properties, said: "We at Emaar 
are extremely proud to host and produce this event for the world to enjoy. As 
we enter a new decade, our vision is to continue driving innovation, 
progression and a prosperous future, here in Dubai, the UAE - and the world."

Emaar NYE 2020 was one of the world's most-watched New Year's Eve celebrations 
telecast live globally and live-streamed on mydubainewyear.com and EmaarDubai 
YouTube channel. The experience can be re-watched online at mydubainewyear.com. 

Photo - 
https://mma.prnewswire.com/media/1060076/Emaar_Burj_Khalifa_New_Years_Eve_Show_1.jpg 

Photo - 
https://mma.prnewswire.com/media/1060077/Emaar_Burj_Khalifa_New_Years_Eve_Show_2.jpg 

Photo - 
https://mma.prnewswire.com/media/1060078/Emaar_Burj_Khalifa_New_Years_Eve_Show_3.jpg 





SOURCE: Emaar    
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