HEVC Advance, an independent licensing administrator, today announced that LG 
Electronics Inc. (LG) has become a Licensor and Licensee of the HEVC Advance 
HEVC/H.265 Patent Pool. As a Licensor, all of LG's HEVC/H.265 essential patents 
will now be available through the HEVC Advance Patent Pool, which provides a 
transparent and efficient licensing program for HEVC/H.265 essential patents. 
As a Licensee, LG gains access to the more than 10,000 world-wide patents (and 
counting) essential to implementing the HEVC/H.265 video codec standard 
licensed through HEVC Advance.

"We are very pleased that LG has chosen HEVC Advance to license their 
HEVC/H.265 essential patents," said HEVC Advance CEO, Peter Moller. "LG is one 
of the largest and most important consumer electronics companies in the world. 
It is a leader in innovation and intellectual property, and is both admired and 
respected worldwide. Having the support of LG represents another big step 
forward toward our goal of eliminating IP barriers and enabling the benefits of 
HEVC technology to reach all consumers and all market participants."

About HEVC Advance
HEVC Advance is an independent licensing administrator company formed to lead 
the development, administration and management of an HEVC/H.265 patent pool for 
licensing essential patents. HEVC Advance provides a transparent and efficient 
licensing mechanism for HEVC patented technology. For more information about 
HEVC Advance, visit www.hevcadvance.com. 

Contact: press@hevcadvance.com



SOURCE: HEVC Advance