- CES in Las Vegas, USA, is one of the world's largest and most influential 
tech conferences and exhibitions
- Among the most prominent global tech companies, NNG from Hungary is 
represented at the event
- Showcasing its solutions with a focus on future traffic and transportation, 
NNG places special emphasis on location-based mobility, in-vehicle user 
experience, and automotive cyber-security solutions

Although CES is considered a consumer technology show, an increasing number of 
automotive solutions are introduced at the exhibition every year. The 
underlying reason for this is the unbroken development of the software industry 
having a powerful impact on a growing number of other sectors, including the 
automotive sector. 

Just as there is no smartphone without iOS or Android, so to, the automotive 
software and on-board systems which provide the vehicle user experience (UX), 
play an increasingly important role in car making. The quality and aesthetics 
of infotainment and driver-assistance systems can be considered  a distinct 
competitive advantage to every car brand. Car buyers expect their preferred 
vehicle to offer the same seamless experience provided by their smart device. 
This consumer demand is driving vehicle development.

Budapest-based automotive software supplier NNG, in its 15th year of business 
in 2020, is a regular exhibitor at CES, where it showcases its latest 
developments designed to offer progressive mobility solutions to the automotive 
industry. In addition to in-car technological and navigation solutions for 
offline and connected vehicles, NNG places special focus on vehicle 
cyber-security – as demonstrated by the company's developments exhibited in Las 
Vegas.

Many connect future motoring and transportation with electromobility, which may 
gain ground on a larger scale than self-driving cars. However, there is a 
factor that plays a key role in both areas: efficient navigation.

"Built-in navigation is one of the most substantial factors regarding the 
usability of an electric car," says Martin Pfeifle, Chief Technology Officer at 
NNG. "Navigation is crucial to cover long distances in an electric car, or to 
prevent the battery from running down unexpectedly.

The navigation system must have full knowledge of the car, its technical 
features, the driver's driving style, based on which it can calculate which 
charging point makes a reasonable choice. It may even book the selected 
timeslot for the car in the future."

Although vehicle cyber-security is still science fiction to many people, there 
are plenty of vehicles with internet connectivity on the road. New, fast, 
broadband (5G) mobile internet connections are being adopted by the industry, 
and without comprehensive cyber-security, vehicles will be as exposed to 
malicious cyber-attack as our personal computers.

"At NNG, we have been continuously testing the vulnerability of in-car software 
in order to prevent any unwanted event that may take over the control of the 
car," says Ziv Levi, CEO and founder of Arilou Technologies, member of the NNG 
Group. "The seamless operation of software will be especially important in 
helping electric cars spread widely."

Route calculation in a self-driving car in the future may get to a completely 
different level. The software in connected and communicating cars may optimize 
traffic by preventing large traffic jams, moreover, they may lead to a decrease 
in the number of accidents resulting from human error.

ABOUT NNG LLC

NNG, a global automotive software supplier, works to provide the best 
in-vehicle experience for all. The company delivers solutions of exceptional 
value for connected navigation, cyber security, and user experience.

Known for its iGO Navigation software, its solutions are primarily used in 
white-label products for major car companies. NNG's navigation is installed on 
over 60 million devices globally, with 38 car brands and growing.

Represented on all continents, NNG's offices include: USA (4), Switzerland, 
Hungary (2), Israel, China, India, Japan, and Russia, ensuring highly localized 
solutions and aggregation of the best content available on each market.

Read more: https://nng.com 

Follow:
Twitter - @NNG_News (https://twitter.com/nng_news?lang=en)
LinkedIn - nng.com/LinkedIn (https://www.nng.com/linkedin)
YouTube - nng.com/YouTube (https://www.nng.com/youtube)

Logo: https://mma.prnewswire.com/media/1062673/NNG_Arilou_Logo.jpg

Contact:
Mate Vuleta
vuletta.mate@cafepr.hu  
Phone: +36-70-380-94-10

Source: NNG