Boardriders Inc., a global action sports and lifestyle company that designs, 
produces and distributes branded apparel, footwear and accessories under the 
Billabong, ROXY, Quiksilver, DC Shoes, RVCA and Element brands announced today 
that it is launching a multi-prong relief effort to support communities 
impacted by the Australia bushfire crisis. 

Logo - https://mma.prnewswire.com/media/624774/logo_boardriders.jpg
  
Each of the Boardriders brands listed above, as well as Surf Dive `n Ski, will 
be donating 100% of the profits earned this coming weekend (January 11-12) from 
their respective ecommerce sites in Australia to various bushfire relief 
efforts. In addition, Boardriders is also encouraging and allowing all of its 
employees in Australia to take two paid days off each month for the duration of 
the crisis to volunteer within affected communities as needed.  

Dave Tanner, Boardriders CEO said, "We are devastated to see the destruction to 
the communities, property, natural habitat, and wildlife in Australia. Our 
thoughts and prayers go out to everyone impacted by this crisis and we send our 
ongoing to support to all of the first responders. As this crisis unfolds, we 
will also modify and enhance our support in the coming months to best match the 
needs of the affected communities that we hold so close to our hearts."

About Boardriders Inc.:

Boardriders, Inc., is a leading action sports and lifestyle company that 
designs, produces and distributes branded apparel, footwear and accessories for 
Boardriders around the world. The Company's apparel and footwear brands 
represent a casual lifestyle for young-minded people who are inspired by a 
passion for outdoor action sports.  The Company's Quiksilver, Billabong, ROXY, 
RVCA, DC Shoes, and Element brands have authentic roots and heritage in surf, 
snow and skate.  The Company's products are sold in more than 110 countries in 
a wide range of distribution, including surf shops, skate shops, snow shops, 
its proprietary Boardriders shops and other Company-owned retail stores, other 
specialty stores, select department stores and through various e- commerce 
channels. For additional information, please visit our brand websites at 
www.quiksilver.com, www.billabong.com, www.roxy.com, www.rvca.com, 
www.dcshoes.com, www.elementbrand.com. 

Source - Boardriders, Inc. 

CONTACT: Sitrick and Company, Stuart Pfeifer, +1.310.788.2850; 
spfeifer@sitrick.com; or Anita-Marie Laurie, +1.310.788.2850; 
anitamarie@sitrick.com