- HEVC Advance Announces the Addition of Huawei as a Licensor and Licensee 

HEVC Advance, an independent licensing administrator, today announced that 
Huawei Technologies Co., Ltd., along with its affiliates, have become Licensors 
and Licensees of the HEVC Advance HEVC/H.265 Patent Pool. As a Licensor, all of 
Huawei's HEVC/H.265 essential patents will now be available through the HEVC 
Advance Patent Pool.  As a Licensee, Huawei gains access to the over 10,000 
(and counting) world-wide patents essential to implementing the HEVC/H.265 
video codec standard.

"Patent licensing provides reasonable reward for innovation, incentivizes 
further investment in research and development and drives continuous industry 
progress. Patent pools are one of the many ways to license IP. Huawei is very 
pleased to work with other video technology contributors to provide one-stop 
licensing to implementers of patents, while remaining open to individual 
licenses and providing patent implementers the opportunity to choose different 
licensing models based on their own business needs," said Jianxin Ding, Head of 
Global Intellectual Property, Huawei Technologies Co., Ltd. "Working with HEVC 
Advance enables Huawei's innovation in media technology to be widely used in 
the industry and brings consumers the convenience and delight of advanced video 
technology, whether in their daily life or at work."

"Our collaboration with Huawei sets a very good example of mutually beneficial 
and consensual SEP licensing," said HEVC Advance CEO, Peter Moller. "Huawei is 
one of the largest and most important technology companies in the world.  It is 
a leader in innovation and intellectual property, and has contributed 
significantly to the development of many standards that are widely used in the 
telecommunication and media industry. Having the support of Huawei represents 
another big step forward toward our goal of eliminating IP barriers and 
enabling the benefits of HEVC technology to reach all consumers and all market 
participants. We look forward to working with Huawei to promote a healthy and 
collaborative SEP licensing environment in China and the rest of the world."

About Huawei 
Founded in 1987, Huawei is a leading global provider of information and 
communications technology (ICT) infrastructure and smart devices. Huawei is 
committed to bringing digital to every person, home and organization for a 
fully connected, intelligent world. Huawei operates in more than 170 countries 
and regions, serving more than three billion people around the world. For more 
information about Huawei, visit www.huawei.com. 

About HEVC Advance
HEVC Advance is an independent licensing administrator company formed to lead 
the development, administration, and management of an HEVC/H.265 patent pool 
for licensing essential patents. HEVC Advance provides a transparent and 
efficient licensing mechanism for HEVC patented technology. For more 
information about HEVC Advance, visit www.hevcadvance.com. 

Contact: press@hevcadvance.com
Contact: corporate.comms@huawei.com

SOURCE  HEVC Advance