Country for PR: United States
Contributor: PR Newswire New York
Wednesday, January 15 2020 - 23:00
AsiaNet
Shutterstock Announces Top Creative Trends for 2020
NEW YORK, Jan. 15, 2020 /PRNewswire-AsiaNet/ --

-- The data-led report predicts image, video and music styles set to dominate 
marketing campaigns, advertising creative and video projects throughout the 
year 

Shutterstock, Inc. (NYSE: SSTK), a leading global technology company offering a 
creative platform for high-quality content, tools and services, today launched 
its ninth annual Creative Trends Report ( 
https://c212.net/c/link/?t=0&l=en&o=2692737-1&h=3741302474&u=https%3A%2F%2Fwww.shutterstock.com%2Fblog%2Ftrends%2F2020-creative-trends&a=Creative+Trends+Report 
), identifying global and local trends that will influence design aesthetics 
and visual culture in 2020. 

Logo - https://mma.prnewswire.com/media/324455/shutterstock_logo.jpg

According to eMarketer, growth in average daily time spent with video increased 
by 11% among users in 2018, making it the fastest-growing digital media 
activity. The increasing consumption of visual media challenges brands to keep 
up with sharing compelling visual content that engages their target audience. 
This report provides data-led insights for brands, marketers and creatives to 
keep their content fresh and relevant, and to drive better performance for 
their marketing campaigns.

The three major creative trends for 2020 include: 

    -- The Roaring 2020s - a century after the loud and lavish 1920s, the
       look that defined an era is back and on the center stage globally in
       2020. Searches for "gold pattern" are up 4223% year-over-year and
       ''20s retro" saw an increase of 189% from the previous year. 
    -- Occulture - alternative faiths and age-old beliefs are enchanting
       Millennials, Gen Z and Gen Alpha, showing renewed interest in
       mainstream channels and on social media networks in particular.
       Customers are searching for keywords like "magic" and "spiritual" an
       impressive 525% and 289% more respectively over last year. 
    -- In Full Bloom - forget elegant arrangements and delicate displays. The
       floral visuals of tomorrow are big, bright and in full bloom. The 141%
       surge in searches for "flowerscape" and 136% uptick for "bloom" make
       this a vivid trend for the year ahead. 

"This year's data points toward the pursuit of meaning, happiness, and 
opportunity in new  creative projects—traits that may be reflective of the 
uncertainty in our climate and the year ahead," said Lou Weiss, CMO at 
Shutterstock. "The analysis, which is grounded in data from billions of keyword 
searches made by marketers, social media managers, video producers and 
designers, provides a glimpse into the creative trends that we expect to engage 
consumers on a much bigger scale. It also serves as a source of inspiration for 
our customers and contributors as they develop creative projects in 2020."

In addition to the three major trends, the report outlines local favorites in 
25 countries around the world, as well as five rising trends that promise to 
gain traction in 2020. Rising trends range from design mainstays like 
"minimalistic black" and traditional arts including "Chinese ink painting" to 
elegant photography and modernized visuals such as "wild life" and sports 
photography. This year's report not only offers hand-curated collections for 
each of the trends from Shutterstock images, video and music, but also includes 
images from Offset and Shutterstock Editorial as well. 

The annual report analyzes data gathered over a 12-month period from billions 
of customer searches for images, footage, and music content. The data, combined 
with analysis from Shutterstock's internal visual intelligence panel pinpoint 
patterns and styles that have the potential to stand out. As themes emerge, the 
panel confers to determine the trends they expect to command creative projects 
in 2020.

Explore the full 2020 Creative Trends Report here ( 
https://c212.net/c/link/?t=0&l=en&o=2692737-1&h=1691702299&u=https%3A%2F%2Fwww.shutterstock.com%2Fblog%2Ftrends%2F2020-creative-trends&a=here 
). 

About Shutterstock, Inc.
Shutterstock, Inc. (NYSE: SSTK) ( 
https://c212.net/c/link/?t=0&l=en&o=2692737-1&h=1582202105&u=https%3A%2F%2Fstudio-5.financialcontent.com%2Fprnews%3FPage%3DQuote%26Ticker%3DSSTK&a=SSTK 
), directly and through its group subsidiaries, is a leading global provider of 
high-quality licensed photographs ( 
https://c212.net/c/link/?t=0&l=en&o=2692737-1&h=274157251&u=https%3A%2F%2Fwww.shutterstock.com%2F&a=high-quality+licensed+photographs 
), vectors ( 
https://c212.net/c/link/?t=0&l=en&o=2692737-1&h=2070935866&u=https%3A%2F%2Fwww.shutterstock.com%2Fvectors&a=vectors 
), illustrations ( 
https://c212.net/c/link/?t=0&l=en&o=2692737-1&h=2097188873&u=https%3A%2F%2Fwww.shutterstock.com%2Fcategory%2Fillustrations-clip-art&a=illustrations 
), videos ( 
https://c212.net/c/link/?t=0&l=en&o=2692737-1&h=2874854064&u=https%3A%2F%2Fwww.shutterstock.com%2Fvideo%2F&a=videos 
) and music ( 
https://c212.net/c/link/?t=0&l=en&o=2692737-1&h=4196182915&u=https%3A%2F%2Fwww.shutterstock.com%2Fmusic%2F&a=music 
) to businesses, marketing agencies and media organizations around the world. 
Working with its growing community of over 1 million contributors, Shutterstock 
adds hundreds of thousands of images each week, and currently has more than 300 
million images and more than 17 million video clips available.

Headquartered in New York City, Shutterstock has offices around the world and 
customers in more than 150 countries. The company's brands also include 
Bigstock ( 
https://c212.net/c/link/?t=0&l=en&o=2692737-1&h=2044335257&u=https%3A%2F%2Fwww.bigstockphoto.com%2F&a=Bigstock 
), a value-oriented stock media offering; Shutterstock Custom, a custom content 
creation platform ( 
https://c212.net/c/link/?t=0&l=en&o=2692737-1&h=1183813163&u=https%3A%2F%2Fwww.shutterstock.com%2Fcustom&a=a+custom+content+creation+platform 
); Offset, a high-end image collection ( 
https://c212.net/c/link/?t=0&l=en&o=2692737-1&h=2577626019&u=https%3A%2F%2Foffset.com%2F&a=high-end+image+collection 
); PremiumBeat, a curated royalty-free music ( 
https://c212.net/c/link/?t=0&l=en&o=2692737-1&h=944349695&u=https%3A%2F%2Fwww.premiumbeat.com%2F&a=royalty-free+music 
) library; and Shutterstock Editorial, a premier source of editorial images ( 
https://c212.net/c/link/?t=0&l=en&o=2692737-1&h=3570021400&u=https%3A%2F%2Fwww.shutterstock.com%2Feditorial&a=editorial+images 
) for the world's media.

For more information, please visit www.shutterstock.com and follow Shutterstock 
on Twitter ( 
https://c212.net/c/link/?t=0&l=en&o=2692737-1&h=1261777886&u=https%3A%2F%2Ftwitter.com%2Fshutterstock&a=Twitter 
) and on Facebook ( 
https://c212.net/c/link/?t=0&l=en&o=2692737-1&h=2891893882&u=https%3A%2F%2Ffacebook.com%2Fshutterstock&a=Facebook 
).

SOURCE Shutterstock, Inc.

CONTACT: Niamh Hughes and Krystina Puleo, press@shutterstock.com, 
+1-917-563-4991