Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Tuesday, January 21 2020 - 12:00
AsiaNet
Mozilla Proposes "Awakening" as the Word for 2020, Urges Internet Users to Wake up to the Reality of the Internet
TAIPEI, Jan. 21, 2020/PRNewswire-AsiaNet/--

The nonprofit outlines three strategies for EMG; enriches Firefox Lite with new 
Travel feature


The Web was a chaotic place in 2019. Mozilla, a long-term advocate of internet 
health, revealed its strategy for the EMG market in 2020, and said it hopes the 
word for the Internet in 2020 is "awakening", calling on the public to increase 
their awareness and stay vigilant of privacy risks and security issues in an 
era where commercial interests come first and big data are heavily exploited 
online. Mozilla also announced a three-pronged strategy around talent 
development, product development and internet health advocacy in a bid to draw 
the attention of the industry, government and academia to the issue of the 
Surveillance Economy.

Photo-https://photos.prnasia.com/prnh/20200120/2696770-1

Over the past year, Mozilla continued to innovate and work toward creating a 
better internet. In 2019, Mozilla launched Firefox 
Monitor(https://monitor.firefox.com/), a service that enables people to quickly 
respond to data breaches; offered Firefox Lockwise( 
https://www.mozilla.org/en-US/firefox/lockwise/), which syncs passwords across 
devices and makes password management easier; and added Protections Report to 
Firefox( 
https://blog.mozilla.org/blog/2019/10/22/latest-firefox-brings-privacy-protections-front-and-center-letting-you-track-the-trackers/) 
to further realize its promise for safeguarding user privacy and security. 
Delivering on its promise of fostering the development of a more diverse, 
innovative voice technology ecosystem, Mozilla also released the first batch of 
multi-language dataset--Common Voice( 
https://medium.com/mozilla-open-innovation/sharing-our-common-voices-25b822e485ab)--in 
2019 to empower researchers and startups. Besides product and service 
development, Mozilla's Taipei Office released the first-ever Taiwan Internet 
Health Report( 
https://medium.com/@mozilla_in_asia/taiwans-online-space-encumbered-by-three-hazards-privacy-risks-data-monopoly-misleading-262eb96e2333) 
last year, which disclosed the three internet health hazards plaguing the 
online environment in Taiwan. The company also organized Firefox Charity 
Run(https://www.youtube.com/watch?v=2evjPYeKvrg), the first of such events in 
Mozilla's operations globally. With nearly 3,000 participants, the event 
successfully brought people's attention to the importance of internet health.

Since its launch in 2018, Firefox Lite( 
https://play.google.com/store/apps/details?id=org.mozilla.rocket&referrer=a), 
the first mobile browser developed by the Taipei team, has been well received 
in Southeast Asia. At the end of 2019, the browser transformed into a 
multi-function mobile browsing platform( 
https://medium.com/@mozilla_in_asia/firefox-lite-transforms-into-multi-function-mobile-browser-platform-a96545382dc2) 
and is now available in 30 countries. Today, Firefox Lite is further augmented 
with the whole new Travel feature, which helps to make travel planning easier 
and more efficient with one-stop browsing.

Stan Leong, Vice President & General Manager of Emerging Markets, Mozilla, 
said, "Moving forward in 2020, Mozilla EMG focuses our efforts on three 
strategic pillars - internet health advocacy, talent development and product 
development."

"We aim to open local recruitment, foster innovative thinking and help local 
talents connect to the world. In terms of product development, in view of the 
deepening harms of surveillance economy on online security and privacy, we are 
exploring product innovation opportunities to tackle the issues of Content 
Discovery and Disinformation, Identity Systems and Data Commons, in hopes of 
discovering opportunities and technologies that truly empower users and allow 
everyone to benefit from what the digital world can offer," he added.

Opening Recruitment Plan, Aligning EMG Product Development Resources, Driving 
Innovations for Addressing Surveillance Economy

In addition to recruiting local talent, Mozilla will roll out the Dev Tech 
Speaker Program(https://events.mozilla.org/techspeakers) that provides a 
platform for all the contributors to Mozilla, Firefox and Open Web to exchange 
ideas and increase their visibility around the world.

With regard to product development, Mozilla identified the big issues under the 
"surveillance economy" (or "surveillance capitalism"): security and privacy, 
decentralized web, AI, content discovery and disinformation, identity systems 
and data commons, which are detrimental to people's online life. According to 
2019 Iposos-World Economic Forum report[1], only 36% respondents trust various 
types of organizations with how they handle personal data. Mozilla is working 
on three key areas--content discovery and disinformation, identity systems and 
data commons--and conducting user research and product development in hopes of 
safeguarding people's online privacy and security as well as the health of the 
internet.

Firefox Lite now a comprehensive mobile browsing platform, added with new 
Travel feature

Firefox Lite( 
https://play.google.com/store/apps/details?id=org.mozilla.rocket&referrer=adjust_reftag%3DcV2lUYVq27vMm%26utm_source%3DMarcom%26utm_campaign%3DProductions_TW) 
has won much praise from users since its launch. Staying true to the spirit of 
innovation, Mozilla launched the latest updates for the browser in December, 
transforming it to a multi-function mobile browsing platform. Users can compare 
prices across multiple sites with Smart Shopping Search, play more than 100 
popular free games without installing gaming apps, and stay up to date with 
trending news.

Besides new additional features, Firefox Lite continues to deliver impressive 
speed and security. At only 6MB in size, and with the built-in Turbo Mode to 
speed the browser up, Firefox Lite provides a blazing fast online experience. 
With Enhanced Tracking Protection in Private Browsing, it protects users from 
third-party tracking cookies. Firefox Lite is now available in 30 markets, 
having expanded its presence to cover more countries in EMG such as Nigeria, 
Kenya and South Africa.

The Travel feature, the latest addition to Firefox Lite, partners with firms 
including Wikimedia(https://www.wikimedia.org/), 
KKday(https://www.kkday.com/en) and Booking.com( 
https://www.booking.com/index.html?label=gen173nr-1FCAEoggI46AdIM1gEaOcBiAEBmAExuAEHyAEM2AEB6AEB-AECiAIBqAIDuAKErPbwBcACAQ;sid=d433f233d4ba2f5901f1db7d57485be5;lang=en-us;sb_price_type=total;soz=1&) 
to offer one-stop browsing experience. Users can search for destinations and 
instantly get travel recommendations and guides and hotel prices. The next 
adventure is just a few taps of the finger away. Users can also add 
destinations and relevant guides to their bucket list, making travel planning 
much easier and quicker.

Download the latest Firefox Lite( 
https://play.google.com/store/apps/details?id=org.mozilla.rocket&referrer=adjust_reftag%3DcV2lUYVq27vMm%26utm_source%3DMarcom%26utm_campaign%3DProductions_TW)


Disclaimer: Certain features may not be available in some markets, and are 
subject to change without notice.

1: 2019 Iposos-World Economic Forum report: https://reurl.cc/M7Kmdm.
Translations

Vietnamese