The largest and most authoritative research trial of its kind has confirmed that Allen Carr's Easyway (ACE) is now a clinically proven, highly effective drug-free alternative to nicotine patches, gum, and e-cigarettes and the study should pave the way for the method being made available on the NHS. Allen Carr's Easyway, which is completely drug free, has today received a major boost as the Randomised Controlled Trial (RCT), conducted by London South Bank University, has found that it is at least as effective, if not more effective, than the techniques currently offered by the UK NHS's Gold Standard Stop Smoking Service, which relies on nicotine patches, nicotine gum, and other nicotine products, along with a 1-1 counselling service. The research was conducted by the Centre for Addictive Behaviours Research (CABR) at London South Bank University (LSBU) and St George's, University of London and is published today in the academic journal Addiction*. Allen Carr's Easyway produced an abstinence rate of 19 percent six months after the target quit date, compared with 15 percent for the current Gold Standard NHS Smoking Cessation Service. This independently conducted randomised controlled trial had 620 participants, with 310 in ACE and 310 in the specialist service (NHS). Abstinence from smoking was verified by measuring carbon monoxide in the exhaled breath of participants. The study, published today, concludes that evaluating the effectiveness of the ACE method is important as it offers a drug-free method of smoking cessation that can be delivered in group therapy sessions. As such, it may offer a viable cost-effective additional treatment option in public/funded healthcare settings. Professor Daniel Frings, from the research team, comments: "These findings offer compelling support for the efficacy of the Allen Carr's Easyway method for smoking cessation." The findings of this RCT supplement another recent peer-reviewed, independent study that also proves the effectiveness of the Allen Carr's Easyway method. This was initiated by the Irish Government and recently published in the British Medical Journal's "Tobacco Control" (Keogan S, Li S, Clancy L. Tob Control 2019;28:414–419.), which indicated that the method was nearly twice as effective as the existing Quit.ie service**. Detailed here [https://www.allencarr.com/easyway-stop-smoking/allen-carr-better-than-irish-hse /]. Tobacco Free Research Institute Ireland (TFRI) Director General Prof Luke Clancy said: "Allen Carr is a hugely underused treatment method which has great potential to help achieve our ambitious targets in tobacco control." John Dicey, Global CEO of Allen Carr's Easyway, comments: "This is a landmark day as, for the first time, the programme's performance is presented in not just one, but now two clinical trials. There is no doubt that being a spoken method, rather than a pill, potion, or patch, makes a clinical trial's assessment of the method limited and hugely underestimates its success rate in 'real world' conditions. That said, even in these limiting settings we're delighted that the method was found to be at least as effective or more effective when compared to the drug and nicotine-based programmes currently provided within the NHS, Local Health Authorities, and the health departments of governments all over the world. "Nicotine patches, gum, and other nicotine products cost the taxpayer around Pounds 30 million*** a year in the UK alone and an estimated Pounds 900 million worth of nicotine has been prescribed in the UK over the past 20 years. These results should pave the way for this drug-free, perfectly safe, quick and easy method to be made available via the NHS, the Irish Health Service, and health services in the 50 countries where we operate." The results of the Irish trial showed that Allen Carr's Easyway quit rates were always superior to Quit.ie, consistently achieving higher quit rates at 1, 3, 6 and 12 months (almost twice as good) and the results of the London trial indicate a 6 month success rate of 19% for Allen Carr's Easyway vs 15% for the NHS Gold Standard Service. John Dicey goes on to say, "Given the ongoing controversy over vaping, which doesn't appear to be dying down anytime soon, these results should give Public Health England and the Irish Health Service Executive (HSE) the confidence to provide Allen Carr's Easyway as a nicotine-free, entirely safe, and popular alternative to the methods currently available." Professor Sofia Ravara, Chair of Group for the influential European Respiratory Society Tobacco Control Committee, welcomed the Irish study with enthusiasm, saying: "I found the study very useful and hope we don't have to wait another 30 years for Allen Carr to be a validated smoking cessation method." Allen Carr's Easyway to Stop Smoking Seminar Programme does not rely on any nicotine, nicotine substances, patches or other pharmaceuticals. It challenges the reasons why people smoke, and most people report that they not only stop smoking, but actually lose the desire to smoke. Notes to Editors: - Allen Carr's Easyway, founded and headquartered in London, is the world's most successful stop smoking method. Over 30 years, Allen Carr's Easyway method has cured an estimated 30 million people of their addiction worldwide. - Interviews with John Dicey, Global CEO, are available on request. - John was an 80 a day smoker before he successfully quit using Allen Carr's method. - Complimentary sessions for media contacts or test cases available on request. - Allen Carr's Easyway has clinics in 50+ countries across the globe and the method is endorsed by a wide variety of celebrities and opinion formers. - Case studies available on request. - Allen Carr's Easyway to Stop Smoking sessions are available throughout the UK and Ireland, at a cost of Pounds 299/Euro 320.00 per person, including post seminar support and a money back guarantee. - Vitality Health Insurance have provided Allen Carr's Easyway Seminars free of charge to their corporate and individual policyholders for more than 10 years. - Global corporations such as Google, UBS, Facebook, Vodafone, Sony, Ford, BP, Unilever, Total, Pfizer, IKEA, JCB, Telefonica, BMW, and Nestle have provided Allen Carr's Easyway to Stop Smoking Seminars to their employees as part of their wellbeing programs for many years. *Source: Frings D, Albery IP, Moss AC, Brunger H, Burghela M, White S, and Wood KV (2020) Comparison of Allen Carr's Easyway programme with a specialist behavioural and pharmacological smoking cessation support service: A randomised controlled trial. Addiction 115: doi: 10.1111/add.14897. Full findings here [https://onlinelibrary.wiley.com/doi/10.1111/add.14897]. **Source of quote: https://www.imt.ie/news/smokers-twice-likely-quit-smoking-using-allen-carr-method-study-reveals-25-06-2019/ ***Source of NHS NRT cost: Number of people using NHS stop smoking services continues to fall BMJ 2017;; 358 doi: https://doi.org/10.1136/bmj.j3936 (Published 18 August 2017) Source: Allen Carr's Easyway