Country for PR: China
Contributor: PR Newswire Asia (China)
Wednesday, January 22 2020 - 20:53
AsiaNet
iQIYI Partners with MBT and Panabit to Bring HD 4K Blu-ray Streaming Services "Qisubo" to Myanmar
BEIJING, Jan. 22, 2020 /PRNewswire-AsiaNet/ --

iQIYI, Inc. (NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative 
market-leading online entertainment service in China, announced that its 
innovative high-speed streaming service "Qisubo" is now available in Myanmar as 
a result of a new partnership with Myanmar's leading telecommunication operator 
Myanmar Broadband Telecom Co., Ltd. ("MBT") and optimization solution provider 
Panabit. Through "Qisubo", Myanmar MBT customers can view content in 1080P and 
4K quality when using the iQIYI App. This development demonstrates iQIYI's 
growing presence and service capabilities in the Southeast Asian market. 

Under this cooperation, MBT provides a fiber backbone that establishes SD-WAN 
(Software-Defined Wide Area Network) connections with iQIYI's global backbone 
through WAN (Wide Area Network) optimization capabilities provided by Panabit. 
This enables iQIYI's content to be launched in Myanmar through its "Qisubo" 
service, covering 14 major cities in the country. iQIYI, MBT and Panabit have 
cooperated to achieve better control of the network as well as precise 
scheduling of cloud-network integration, making content distribution more 
efficient. The partnership will enhance iQIYI's services in Myanmar and the 
overall entertainment experience of overseas users while also reducing network 
cost, strengthening copyright protection and improving playback smoothness.

"As the influence of 5G and AI on the entertainment industry increases, iQIYI 
will continue to employ its technological advantages overseas to ensure that 
users in different geographies and network environments can easily access 
entertainment content and experience of the highest quality", said Liu Wenfeng, 
Chief Technology Officer and President of Infrastructure and Intelligent 
Content Distribution Business Group (IIG) of iQIYI.

According to the E-Conomy SEA 2019 Report published by Google, Temasek and Bain 
& Company, Southeast Asia's Internet economy is expected to grow from $32 
billion in 2015 to $300 billion by 2025. iQIYI officially launched its 
international services through the iQIYI App in June 2019 and established a 
strategic partnership with leading Malaysian media brand Astro in November 
2019. At present, "Qisubo" adopts an edge cloud-based content distribution 
network that enhances content coverage and distribution efficiency, allowing 
overseas iQIYI users to get high-quality content faster and more consistently 
through the iQIYI App. 

About iQIYI, Inc.   

iQIYI, Inc. is an innovative market-leading online entertainment service in 
China. Its corporate DNA combines creative talent with technology, fostering an 
environment for continuous innovation and the production of blockbuster 
content. iQIYI's platform features highly popular original content, as well as 
a comprehensive library of other professionally-produced content, 
partner-generated content and user-generated content. The Company distinguishes 
itself in the online entertainment industry by its leading technology platform 
powered by advanced AI, big data analytics and other core proprietary 
technologies. iQIYI attracts a massive user base with tremendous user 
engagement, and has developed a diversified monetization model including 
membership services, online advertising services, content distribution, live 
broadcasting, online games, IP licensing, online literature and e-commerce.

SOURCE  iQIYI, Inc.
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