Today, SoftIron Ltd., the leader in purpose-built, performance-optimized, 
storage solutions announced the appointment of Paul Harris as Regional Director 
of Sales for the APAC region, opening a new front for the company's custom 
hardware solutions. The appointment gives SoftIron proven leadership in the 
APAC region, a hotbed for AI and edge computing deployment.

Logo - https://mma.prnewswire.com/media/557880/SoftIron_Logo.jpg 

Harris, a 20-year storage veteran, has enjoyed success in similar leadership 
capacities across Australia and New Zealand with experiences at Telstra, 
Volante, Storagecraft and most recently with Nyriad as Head of Sales and 
Service. He brings a unique breadth of knowledge and expertise to SoftIron with 
deep experience in vendor, integrator and consumer roles within small, medium 
and enterprise-level environments and has honed a keen understanding of the 
market, the channel, and technology.

"The Asia Pacific region is well regarded for its innovative spirit and 
leadership in advancing new use cases and ways to leverage technology to 
improve performance, efficiency and ultimately peoples' lives," said Phil 
Straw, CEO of SoftIron. "We are eager to leverage the vast experience that Paul 
has garnered through a career steeped in technology innovation, as well as the 
strong network he has cultivated that will help us to quickly make an impact in 
the region. We look forward to developing a strong brand presence in the APAC 
region and drive SoftIron solutions into an area so rich in innovation."

"I am very excited about the opportunity that SoftIron has created in building 
a robust, unified storage platform for the Edge, IoT, and AI future, built on 
open source Ceph," said Paul Harris. "The industry at large is becoming aware 
that on-premise storage requirements are more relevant than ever in a hybrid 
cloud world, and the need for global resilience of data across multinational 
geographies with diverse workloads and use-cases means that software-defined 
storage has come of age. The opportunity to drive SoftIron's solutions into one 
of the most innovative computing markets in the world is incredible. SoftIron 
has created hyperscale-ready storage solutions that are thoughtfully engineered 
for easy adoption and seamless integration into virtually any IT environment 
that requires a reliable solution with versatility and scalability. I look 
forward to building success with our customers and partners in the APAC region."

About SoftIron(R)

SoftIron is the world-leader in purpose-built, performance-optimized, storage 
solutions from the data center to the edge. The company's HyperDrive(R) 
software-defined storage portfolio is built on Ceph; it's custom-designed and 
purpose-built for scale-out enterprise storage and runs at wire speed. 
HyperCast(TM) delivers the best density and value for real-time video 
streaming. SoftIron unlocks greater business value for enterprises by 
delivering great products without software and hardware lock-in.

SOURCE  SoftIron

CONTACT: Isaac Lopez, OmniScale Media, 360-576-5475, isaac@omniscalemedia.com