Country for PR: United States
Contributor: PR Newswire New York
Tuesday, January 28 2020 - 07:59
AsiaNet
Nintex Study Finds Gen Z Workforce Drives Tech Purchasing Decisions in Workplaces
MELBOURNE, Australia, Jan. 28, 2020 /PRNewswire-AsiaNet/ --

-- Global Gen Z research reveals how organisations can make the most of the 
tech skills and experience of digital natives

Gen Z, the newest generation to enter the workforce, is already having an 
impact on employers' technology problem-solving and purchasing decisions, 
according to new research from Nintex, the global standard for process 
management and automation. 

Logo - https://mma.prnewswire.com/media/700078/Nintex_Logo.jpg 

Nintex's Gen Z study findings are contained in a series of reports titled "The 
Gen Z Effect" that examine the career drivers and values of Gen Z employees in 
four geographic regions including: Australia, New Zealand, the United States 
and the United Kingdom.

Each report sheds light on factors organisations must consider to recruit and 
retain the newest and most tech-savvy generation of workers. A key finding is 
that Gen Z, also known as Zoomers, are the first digitally-native generation in 
the workforce and frequently considered the office's resident tech expert. In 
fact, 70 percent of Gen Z employees report they have been approached by a 
senior team member to fix a technology problem.

"Gen Z grew up with technology in hand, and as they begin their careers, they 
aspire to do meaningful work," said Nintex CEO Eric Johnson. "It's becoming 
increasingly important for organisations to leverage technologies that help all 
employees to perform at their best. One of the best ways to do that is with a 
process management and automation platform like Nintex, which makes it fast and 
easy to manage, automate and optimise any business process, simple or 
sophisticated, across the entire enterprise."

According to three Nintex reports, titled: "The Gen Z Effect on the US 
Workplace,"( 
https://c212.net/c/link/?t=0&l=en&o=2700337-3&h=2733731317&u=https%3A%2F%2Fwww.nintex.com%2Fthe-gen-z-effect-on-the-us-workplace%2F&a=%22The+Gen+Z+Effect+on+the+US+Workplace%2C%22 
) "The Gen Z Effect on Workplaces in the UK,"( 
https://c212.net/c/link/?t=0&l=en&o=2700337-3&h=1176183020&u=https%3A%2F%2Fwww.nintex.com%2Fresources%2Fthe-gen-z-effect-on-the-uk-workplace%2F&a=%22The+Gen+Z+Effect+on+Workplaces+in+the+UK%2C%22 
) and "The Gen Z Effect in Australia and New Zealand,"( 
https://c212.net/c/link/?t=0&l=en&o=2700337-3&h=1334220087&u=https%3A%2F%2Fwww.nintex.com%2Fresources%2Fgen-z-effect-in-australia-and-new-zealand%2F&a=%22The+Gen+Z+Effect+in+Australia+and+New+Zealand%2C%22 
) 80 percent of decision-makers across Australia, New Zealand, the US and the 
UK have selected a technology tool suggested by a Gen Z employee. 

Other findings show that the Zoomer, as an employee, is thoughtful and driven 
with 63 percent of Gen Z selecting a university major due to "personal 
interest" rather than career longevity. Interestingly, half of Gen Z also 
expect a promotion within their first year on the job. This generation is not 
one to accept the first job offer they receive; before deciding, they will 
consider their opportunities for growth and the impact that they will have.

The research also highlights how Gen Z attitudes differ by region as to salary, 
company culture, career advancement and automation. US respondents rank "salary 
and company culture" as the biggest factors in making a job decision, while UK 
Zoomers value "work flexibility ahead of salary and work-life balance". In New 
Zealand and Australia, "salary and company values" top the list.

While Gen Z shares high digital know-how and comfort with technology across all 
four geographies, their concerns about workplace automation vary widely from 
region to region. Fifty-seven percent of Gen Z in the US are concerned that AI 
and automation will cost them their jobs, compared to 30 percent in the UK and 
43 percent in New Zealand and Australia. 

In regard to Gen Z's commitment to an employer, 31 percent of Gen Z in the UK 
and US, and 29 percent in New Zealand and Australia, plan to leave a job after 
just one year. 

"Business and HR leaders and front-line managers need to keep this generation's 
career advancement goals in mind if they want to retain Gen Z workers 
long-term," Johnson said.

To review the full findings from Nintex's "The Gen Z Effect" study, 
downloadable ebooks are available on Nintex.com for the United States( 
https://c212.net/c/link/?t=0&l=en&o=2700337-3&h=2459584811&u=https%3A%2F%2Fwww.nintex.com%2Fthe-gen-z-effect-on-the-us-workplace%2F&a=United+States 
), the United Kingdom( 
https://c212.net/c/link/?t=0&l=en&o=2700337-3&h=2842934902&u=https%3A%2F%2Fwww.nintex.com%2Fresources%2Fthe-gen-z-effect-on-the-uk-workplace%2F&a=United+Kingdom 
) and Australia and New Zealand.( 
https://c212.net/c/link/?t=0&l=en&o=2700337-3&h=2700852384&u=https%3A%2F%2Fwww.nintex.com%2Fresources%2Fgen-z-effect-in-australia-and-new-zealand%2F&a=Australia+and+New+Zealand 
)

Media Contact
Laetitia Smith 
Nintex 
laetitia.smith@nintex.com 
cell: +64 21 154 7114

About Nintex
Nintex is the global standard for process management and automation. Today more 
than 8,000 public and private sector clients across 90 countries turn to the 
Nintex Platform to accelerate progress on their digital transformation journeys 
by quickly and easily managing, automating and optimising business processes. 
Learn more by visiting www.nintex.com and experience how Nintex and its global 
partner network are shaping the future of Intelligent Process Automation (IPA).

Survey Methodology
The studies by Nintex were conducted by Lucid Research. 1,375 current and 
future Gen Z employees in the United Kingdom, the United States and New Zealand 
and Australia were surveyed. All Gen Z respondents were between the ages of 18 
and 23. Those that qualified for current Gen Z employees were graduates of a 
four-year university degree program who now have a job where they use a 
computer for 5+ hours a day. Future Gen Z employees were current enrollees in 
four-year university degree programs who will actively seek full-time 
employment upon graduation, or graduates of a four-year university degree 
program who are actively seeking full-time employment. Next Nintex surveyed 980 
enterprise decision-makers in the United Kingdom, the United States and in New 
Zealand. To qualify, respondents had to work at a company with 250+ employees, 
be at a management, VP/Director or C-Suite level, and were directly involved in 
choosing or helping their organisation to implement new technology, including 
buying/selecting new tools. The studies were initiated in March 2019.



SOURCE: Nintex