Country for PR: China
Contributor: PR Newswire Asia (China)
Friday, January 24 2020 - 01:00
AsiaNet
Nayuki Plans to Expand into the US and Japan
SHENZHEN, China, Jan. 23, 2020 /PRNewswire-AsiaNet/ --

Nayuki, a leading new-style tea brand based in China, has unveiled plans to 
open its first store in the two countries in 2020, with the hiring process well 
underway. 

Photo - https://photos.prnasia.com/prnh/20200123/2700567-1
(caption: Nayuki classic products: Supreme Cheese Strawberry & Strawberry Blush 
Mystique)

Nayuki has established nearly 400 stores in China and three in Singapore, with 
supreme fresh fruit tea series becoming a new trendy beverage among its 
customers. Following waves made by its innovative formula featuring the freshly 
made tea blended with fruit, cream cheese and toppings, the brand hopes to 
bring new tea drinks and fun experiences to tea lovers across the world.

Chinese new-style tea has brought tea beverages to a new level among new 
generations of drinkers. Made famous by its groundbreaking brewing techniques 
and creative original formula, new-style tea drinks from Nayuki have quickly 
become sought-after beverages.

"With our commitment to becoming an innovator and purveyor of Chinese tea 
culture, we hope to deliver our unique and exceptional tea experience to the 
world. To achieve this goal, we have established tea fields where tea is 
cultivated under strict conditions from cultivation to processing", said Peng 
Xin, Founder of Nayuki.

"Our specialized team has visited prominent tea-growing regions across Asia to 
select premium tea leaves for every cup we brew, making sure each customer can 
enjoy high-quality tea-drinks at great value", she added.

In recent years, China's distinctive tea culture has been transformed by 
new-style tea franchises backed by multi-billion-dollar investments. Valued at 
6 billion yuan, Nayuki became the first unicorn in the new tea industry after 
receiving a multi-hundred million RMB in Series A plus fund from TianTu Capital 
in 2018. 

Nayuki has revolutionized the tea-drinking lifestyle by combining fruit-based 
cheese teas and its soft-euro bakes, widely popularized by the brand among 
young customers in China. Nayuki combines the European baking method of using 
less oil, less sugar and less salt. Deliciously soft with a chewy center 
wrapped in crisp outer layers, Nayuki's soft bread deliver buttery aroma, 
well-balanced nutrition and taste that pair perfectly with a cup of 
cream-topped fruit tea.

In November 2019, the Company opened its largest shop, Nayuki's Dream Factory, 
to the public. Located in Shenzhen, the shop covers 11,000 square feet of 
retail space and offers customers the ultimate immersive in-store experience. 
Visitors can see, hear and learn about the extraordinary innovations of 
Nayuki's teas while enjoying a unique menu of handcrafted teas, coffees, 
cocktails, baked goods, desserts and more exclusive to the store.

About Nayuki

Nayuki, the leading Chinese new-style tea brand, with its fruit-based cheese 
teas and soft-euro bakes, is dedicated to bringing new taste sensations to tea 
aficionados around the world. Growing rapidly with nearly 400 stores ranging 
from 1200 up to 11,000 square feet in prime locations across China, Nayuki has 
elevated the tea-drinking lifestyle to the next level with its innovations.

SOURCE: Nayuki

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=356340

   Caption: Nayuki classic products: Supreme Cheese Strawberry & Strawberry 
Blush Mystique

Translations

Japanese