The 50th World Economic Forum (WEF) annual meeting has just come to a 
conclusion. At the forum, chairman and president of China-based healthy food 
producer Yili Group (Stock Code: 600887) Pan Gang expressed his confidence in 
the expansion of the Chinese and global consumer markets as well as the growing 
sophistication among shoppers during the discussion about "China Economic 
Outlook". 

"In 2019, two of Yili's brands saw sales breaking the 20 billion yuan mark 
while four surpassed 10 billion. Driven by consumer demand for personalized and 
scenario-based products, Yili is constantly innovating and bringing together 
high-quality resources worldwide to better serve consumers," Mr. Pan said. 

Satine and inikin, Yili's two flagship products, debuted at the "Davos - Yili 
Healthy Soiree" on the evening of January 22. Satine, a high-end milk brand, 
has a New Zealand-imported product line, providing consumers with both 
high-protein and organic pure milk. With the source being low temperature 
mineral water found in volcanos, inikin aims to lead in the era of healthy 
drinking water. 

Yili has entered the Southeast Asian market with its high-quality Joyday ice 
cream and has launched 17 Joyday products across Indonesia. In addition, the 
company has launched room temperature yogurt Ambrosial with three types of 
packaging and five flavors (original, blueberry, strawberry, yellow peach & 
oats and mango & passion fruit), providing an unprecedented healthy experience 
for consumers in Southeast Asia. 

In addition to providing healthy dairy products, Yili pursues a higher goal of 
promoting sustainable development and mass participation in sports worldwide, 
as part of the company's efforts to fulfill its social responsibility and 
promote a healthy lifestyle for all. Yili participated in the "Help Millions of 
Children Realize Dreams", a large-scale charity event held by Indonesia 
Children's Tumor Foundation in Jakarta, with all proceeds going to help local 
children battling with cancer. The company also participated in a "breaking the 
fast" event, providing free, nutritious and delicious ice cream to impoverished 
Muslim children in Indonesia. Through localized operations, Yili has actively 
fulfilled its social responsibility by engaging in charity campaigns, creating 
new jobs and stimulating the surrounding economy, and, by doing so, creating a 
win-win partnership with the local community and gaining wide recognition and 
trust at the local level. By actively engaging in biodiversity protection as 
well as low-carbon production and living, Yili was awarded the 2019 China 
Business Best Practice on Achieving SDGs by the UN Global Compact. 

Since 2017, more than 85 million people have registered online for Yili's snow 
sports promotion event. Commenting on sports and health, Liu Jiayu, an athlete 
representative at the "Davos - Yili Healthy Soiree", snowboard halfpipe world 
champion and a silver medalist at the PyeongChang Olympic Winter Games, said, 
"Participation in sports makes one a better person all around. The efforts made 
by Yili to promote mass participation in sports are of great significance to 
advocating a healthy lifestyle." 

The transformation of sustainable development has become a global consensus. 
Yili's advocacy of a healthy lifestyle and adoption of an approach to 
sustainable development have garnered attention and recognition from all walks 
of life, creating efficient "Yili solutions". 

Source: Yili Group