Country for PR: United Kingdom
Contributor: PR Newswire Europe
Sunday, January 26 2020 - 08:20
AsiaNet
Global Polo Star Ignacio "Nacho" Figueras Unveiled as Brand Ambassador for Saudi Arabia's AMAALA Ultra-luxury Resort Destination
RIYADH, Saudi Arabia, 26 Jan, 2020/PRNewswire--AsiaNet/--

Argentinian polo legend to help develop world-class equestrian facilities at 
AMAALA 

Global polo star and Ralph Lauren model, Ignacio Figueras, has been named a 
brand ambassador for AMAALA, the ultra-exclusive tourism destination under 
development on Saudi Arabia's Red Sea coast.

More commonly known as 'Nacho', Figueras is ranked one of the top 100 polo 
players in the world.  A regular on international TV programmes, the star has a 
huge global following and was once voted the second most handsome man in the 
world by the readers of Vanity Fair magazine 
(https://en.wikipedia.org/wiki/Vanity_Fair_(magazine)). In his latest role, 
Nacho will help shape the world-class polo facilities at AMAALA and represent 
the brand at international polo matches. 

"I have always said my mission in life is to bring polo to the world a little 
more, so the chance to help shape what will be the world's best polo facilities 
is an incredibly exciting opportunity and one that I simply could not turn 
down," commented Figueras. "I will consult on the overall strategy including 
design, construction, operations, marketing and event planning of polo 
facilities at AMAALA."

As an AMAALA Ambassador focused on the sport of polo, Nacho will be tasked with 
establishing prestigious polo events at AMAALA, as well as around the world 
through team sponsorships and other activations. He will help establish the 
AMAALA Polo Training Academy, encouraging youth participation in the sport and 
provide select guests with the chance to train with him as their personal polo 
coach.

Commenting on the agreement, AMAALA Chief Executive Officer Nicholas Naples 
said, "Our partnership with Nacho demonstrates how seriously we view polo as a 
component of the AMAALA sport and lifestyle experience. Nacho regularly ranks 
among the world's top players with a profile that transcends the sport itself 
earning him the moniker as the 'David Beckham of polo'. He is the ideal 
ambassador for the world-class facilities that will help grow the sport of polo 
in Saudi Arabia."

Design of all polo facilities will be based on international benchmarks, and 
will include a suitable number, size and location of polo assets and other 
equestrian facilities to make it a world-class venue. Amenities will include an 
equestrian-themed hotel and a country club, paddock villas and estates, horse 
stables, horse-boarding facilities and horse spa/recovery treatment areas. The 
facilities will also feature visitor areas, horse trails and horseback riding 
for recreational purposes. There will also be pony camps for children.
"This is very exciting for the sport of polo in the Kingdom," commented 
Chairman of the Saudi Polo Federation Amr Zedan. "The facilities being planned 
at AMAALA are truly world-class and will inspire a new generation of young 
Saudis to take up the sport and to learn from global stars like Nacho."

Following the official partnership signing, Nacho led an AMAALA polo team to 
victory at the historical AlUla Desert Polo Championship. The first match 
organised in association with the Saudi Polo Federation, as well as the Royal 
Commission for AlUla, was staged as part of the Winter at Tantora festival. 
Featuring four teams of three players including Team AMAALA, Team AlUla, Team 
Al Nahla Bentley and Team Richard Mille, the championship saw Team AMAALA's 
historic victory, culminating in an award ceremony presented by His Royal 
Highness Abdulaziz bin Turki bin Faisal the chairman of the General Authority 
for Sports.

AMAALA is anchored around the three pillars of wellness and sports, arts and 
culture, and sun, sea and lifestyle. It is also dedicated to sustainable 
building and operational practices, with environment preservation and 
enhancement paramount to the success of the ambitious project.

https://mma.prnewswire.com/media/1082066/Nicholas_Naples_CEO_AMAALA_and_Ignacio__Nacho__Figueras_at_AlUla_Desert_Polo__2.jpg


SOURCE: AMAALA
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