- Five winners announced at the Opening Show

- Winners and nominees on display at the TrendGallery      

For five exhibiting companies, the 71st edition of the Spielwarenmesse has got 
off to a particularly successful start. At the Opening Show of the world's 
leading toy fair, they were presented with the coveted ToyAwards in recognition 
of their creative product ideas. In the Baby & Infant category, PLAYMOBIL 
emerged as the winner with its PLAYMOBIL 1.2.3 AQUA. The Knight's Castle Ball 
Track from Gollnest & Kiesel clinched first place in the PreSchool category, 
whilst the Balloon Puncher from Silverlit Toys Manufactory triumphed in the 
SchoolKids group. Cranio Creations with Mystery House: Adventures in a Box came 
first in Teenager & Adults whereas the Calculix number bricks from ESM Visions 
prevailed in the Startup category.  

This year's winners were selected by a jury of 16 experts, including 
scientists, market researchers, educationalists, international sales agents, a 
blogger and a toy safety expert. The jury members judged the entries based on 
the criteria: originality, safety, potential at retail, fun factor, 
accessibility of the play concept as well as workmanship & quality. Exhibitors 
submitted a total of 772 products. The Spielwarenmesse ToyAwards rank among the 
most important accolades in the toy industry, enjoying global recognition as a 
valued seal of approval.  

Category Baby & Infant (0-3 years)  

PLAYMOBIL 1.2.3 AQUA, PLAYMOBIL

PLAYMOBIL 1.2.3 AQUA from PLAYMOBIL is a compact water play world for toddlers. 
The crank on the side produces a stream of water in which figures and boats 
merrily spin around. The play features, which train toddlers' fine motor 
skills, are all marked red. The basic set comprising steps, boats and figures 
can be expanded to include a water wheel, a slide and much more. Praising the 
concept, the jury stated: "Outstanding features include its high-quality design 
and intuitive functionality."

Category PreSchool (3-6 years)  

Knight's Castle Ball Track, Gollnest & Kiesel

The modular Knight's Castle Ball Track from Gollnest & Kiesel is designed as an 
impressive fortress with lightweight wooden elements. With a simple connector 
mechanism, the towers and elements can be reconfigured in many different ways. 
The coloured wooden balls roll from tower to tower at lofty heights. The jury 
concluded: "The lords of the castle can develop their motor skills and sense of 
three-dimensional space."

Category SchoolKids (6-10 years)

Balloon Puncher, Silverlit Toys Manufactory

The Balloon Puncher from Silverlit Toys Manufactory brings fun and action to 
the playroom. Two balloons are clamped onto the remote-controlled bodies as 
heads. The aim of the game is to make the opponent's balloon burst by boxing 
with one's own Balloon Puncher. Explaining its choice, the jury stated, "The 
mix of a balloon bursting game and technology coupled with the amusing concept 
make Balloon Puncher a very entertaining game."

Category Teenager & Adults (10 years and older)

Mystery House: Adventures in a Box, Cranio Creations

Mystery House: Adventures in a Box from Cranio Creations brings the fun and 
excitement of Escape Rooms into the home. The cards are placed in the 
mysteriously designed 3D playing field according to coordinates. Each player 
can take a peek and look for clues. When they find one, they type the card's 
coordinates into an accompanying app on the tablet to receive items that help 
solve the puzzle. The jury praised the product, adding "The game contains an 
endless number of possibilities."

Category Startup (for companies trading for less than 5 years)

Calculix number bricks, ESM Visions

Children can learn arithmetic through play with the Calculix number bricks from 
ESM Visions. The high-quality wooden building blocks are shaped into different 
numbers. When stacked, all the different combinations of one result will come 
to the same height. For example, 2+2+2 hits exactly the same height as 3+3. The 
instructions also clearly and simply explain subtraction, multiplication and 
division. The jury described it as "a beautifully designed game with great 
educational value."

This year's ToyAward winners are on display at the TrendGallery in Hall 3A. The 
award-winning innovations are representative of the broad spectrum of products 
presented by the exhibitors at the Spielwarenmesse across all twelve product 
groups.

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Spielwarenmesse®

Spielwarenmesse®, the leading international fair for toys, hobbies and 
leisure, is organised by the fair and marketing services provider 
Spielwarenmesse eG. The trade fair creates a comprehensive communication and 
ordering platform for 2,900 national and international manufacturers. The 
presentation of new products and the extensive industry overview provide a 
valuable pool of information for annual market orientation for 67,000 buyers 
and toy traders from 130 nations. Spielwarenmesse® has also been a protected 
word mark in Germany since 2013.

Fair dates: Spielwarenmesse®, Wednesday to Sunday, 29 Jan – 2 Feb 2020     

Photo: 
https://mma.prnewswire.com/media/1083312/Spielwarenmesse_eG___ToyAward.jpg     

Logo: https://mma.prnewswire.com/media/1010024/Spielwarenmesse_Logo.jpg   


SOURCE: Spielwarenmesse