-- Serving Up Major Rocker-Chic Vibes with New Campaign 

For Spring 2020, KVD Vegan Beauty launches two new beauty staples to love. XO 
Vinyl Lip Cream – the brand's first gloss in 6 full coverage high pigment 
shades with a sexy vinyl shine finish and Everlasting Blush – a super pigmented 
blush in 6 blooms of color that last and last.

Experience the interactive Multichannel News Release here: 
https://www.multivu.com/players/English/8685651-kvd-vegan-beauty-lip-gloss-high-intensity-blush/ 
  

The debut campaign for the new XO Vinyl Lip Cream and Everlasting Blush 
features the brand's latest evolution by showcasing "beauty positive rebels" 
including new models and for the first time ever –people behind the brand. For 
this campaign, KVD Vegan Beauty is featuring one of their Education Artistry 
Trainers, Luis Carrero, as a Global Campaign face. Internally Luis is 
recognized for his perfect lips and cheek bones and it was time to share him 
with the world.  

VP of Global Marketing and PR for KVD Vegan Beauty, Kelly Coller, states, "We 
are beyond thrilled with the early response to our first lip gloss and new 
blush. The net-new campaign showcases an inside peek to the new look and feel 
of KVD Vegan Beauty; featuring one of our very own! Every aspect to date has 
been so well received by retailers, fans, makeup artists and consumers around 
the world. On a global level, in a few days, the products have received organic 
four- and five-star reviews, catapulting both to be top sellers early in the 
game. The future is bright and we promise to keep bringing best-in-class vegan 
beauty and innovation throughout 2020."  

KVD Vegan Beauty XO Vinyl Lip Cream delivers super high-pigment and a smooth, 
sexy shine with full coverage color you won't expect to see in a gloss. This 
unique formula lays down vinyl-like shine and bold color with a magnetic 
attraction to lips for the perfect non-shimmery, non-gloss finish. The new 
vegan XO Vinyl Lip Cream comes in 6 luscious curated shades including Blossom 
(Nude), Carnation (Mauve Pink), Lolita (Rose), Rosita (Bright Pink), Tulip 
(Bright Crimson Red) and Dahlia (Deep Burgundy). 

KVD Vegan Beauty Everlasting Blush delivers an intense bloom of color with a 
soft matte finish that won't fade away. The silky, micro-milled powder formula 
ensures super high-pigment in just one touch that blends effortlessly into the 
skin.  Housed in a unique rose bloom compact to nod to the rose inspired 
shades. The long-wear vegan blush is available in 6 pigmented, rosy shades 
including Honeysuckle, Foxglove, Peony, Rosebud, Snapdragon and Poppy.

KVD Vegan Beauty XO Vinyl Lip Cream and KVD Vegan Beauty Everlasting Blush are 
available now online at KVDVeganBeauty.com and Sephora.com and in-stores at 
Sephora, Debenhams and Sephora inside JCPenney stores. Please see local 
retailers for pricing.  

KVD Vegan Beauty believes in making the beauty world a better place with vegan 
and cruelty-free makeup, kindness and cat eyes for all. The brand celebrates 
fearless self-expression and their beloved community of humans and furry 
friends alike.  #Vegan! KVD Vegan Beauty makeup is made with love not animals – 
that means we're 100% vegan and cruelty-free forever. Share your looks and find 
more inspiration at KVDVeganBeauty.com, @KVDVeganBeauty, #KVDVeganBeauty 

Model and Campaign photography by Danielle St. Laurent (@daniellestlaurent) 
Product photography by Hudson Cuneo (@hudsoncuneo)

ABOUT KVD Vegan BEAUTY:
KVD VEGAN BEAUTY is an iconic, global, high-performance, vegan and cruelty-free 
beauty brand that's disrupted the industry since the brand's debut in 2008 -- 
with 4 high-pigment, long-wear, cruelty-free red lipsticks. In 2010, we created 
our #1 award-winning eyeliner—Tattoo Liner—and it remains the uncontested holy 
grail of liquid eyeliner. After pioneering the liquid lipstick craze, we 
changed the beauty industry again in 2016 when we reformulated our entire line 
to be 100% vegan, without sacrificing the performance we're known for. Today, 
we have more than 250 innovative products in every category, hundreds of awards 
and we're distributed in 36 countries around the world exclusively at, Sephora, 
Sephora inside JC Penney and Debenhams in the UK and Ireland and 
www.kvdveganbeauty.com // Follow us @kvdveganbeauty

ABOUT KENDO
KENDO BRANDS solely owns and operates KVD VEGAN BEAUTY. KENDO is an innovative 
beauty brand incubator that creates and acquires beauty brands and turns them 
into global powerhouses: FENTY Beauty by Rihanna, Ole Henriksen Skin Care, Marc 
Jacobs Beauty, Bite Beauty, Lip Lab Stores, and KVD Vegan Beauty. KENDO offices 
are in San Francisco, Paris, Dubai, London, Sydney and Singapore.   

SOURCE  KVD Vegan Beauty

CONTACT: Creative Media Marketing , +1.212.979.8884, KVDVeganBeauty@cmmpr.com