Country for PR: China
Contributor: PR Newswire Asia (China)
Monday, February 03 2020 - 13:42
AsiaNet
Amorepacific Group Signs A Business Partnership With MAP
JAKARTA, Indonesia, Feb. 3, 2020 /PRNewswire-AsiaNet/ --

Global beauty company Amorepacific Group announced a business partnership with 
the leading lifestyle retailer in Indonesia PT Mitra Adiperkasa Tbk (hereafter, 
MAP) on February 3, 2020.

Logo - https://photos.prnasia.com/prnh/20190611/2492892-1-a

Amorepacific Group entered a business partnership with MAP to boost the growth 
of its business in Indonesia which is a high potential market for the company 
within the Asia-Pacific region, one of the company's global strategic pillar. 
In the presence of Amorepacific Group's President Dong-hyun Bae and MAP Group 
CEO V.P. Sharma, the partnership signing ceremony was held at MAP HQ in 
Jakarta, Indonesia with both companies agreeing to join efforts to deliver the 
brands of Korea's largest beauty company along with a wide range of its 
innovative products to the local customers across Indonesia.

Photo - https://photos.prnasia.com/prnh/20200203/2705558-1 

Through this partnership, MAP plans to expand Amorepacific's presence beyond 
Jakarta and across Bali, Surabaya and Bandung regions. More local customers are 
expected to have better accessibility to Amorepacific's global brands such as 
Sulwhasoo, Laneige, innisfree, Etude through the strong retail network of MAP. 

"We are looking forward to working with MAP, the largest retailer in Indonesia 
to unlock the enormous potential the country has to offer. With their expertise 
in retail, MAP and Amorepacific's global brands are expected to create a great 
synergy and thereby provide the best quality service to the customers in 
Indonesia," said Dong-hyun Bae, President of Amorepacific Group. 

"The business partnership with global beauty leader Amorepacific Group has 
further strengthened our global premium brand portfolio. We will give full 
support to Amorepacific Group bringing innovative products to modern Indonesian 
customers who are increasingly interested in beauty and well-being," said V.P 
Sharma, CEO of MAP Group. 

Having established its Indonesia business in 2013, Amorepacific Group has 
continued to grow in the Indonesian market. Currently, it is offering brands 
such as Sulwhasoo, Laneige, innisfree and through MAP partnership, it will 
further add Etude to its operation. Indonesia is the world's fourth largest 
country in terms of population size, with a population of approximately 270 
million. In particular, the Indonesian personal care and beauty market has 
reached approximately USD 5,240 million as of 2018 and is expected to grow to a 
USD 9,265 million sized market by 2023[1]. With this partnership with MAP, 
Amorepacific Group will reinforce its leadership in the Indonesian beauty 
market. Previously, Amorepacific Group has also entered partnerships with local 
APAC retailers including Lazada in ASEAN, Nykaa in India and SM in the 
Philippines to promote its robust growth in the region.

[1] Source: Euromonitor
 

About Amorepacific

Since 1945, Amorepacific has had a single, clear mission: to present its unique 
perception of beauty -- namely what it calls 'Asian Beauty' -- to the world. As 
Korea's leading Beauty Company, Amorepacific draws from its deep understanding 
of both nature and human to pursue harmony between inner and outer beauty. With 
its portfolio of over 20 cosmetics, personal care, and health care brands, 
Amorepacific is devoted to meeting the various lifestyles and needs of global 
consumers around the world: Asia, North America, Europe, Oceania and the Middle 
East. Amorepacific's research hubs located around the world are dedicated to 
sustainable R&D that combine the best of natural Asian ingredients and advanced 
bio-technology. With its world-class products, Amorepacific is acclaimed for 
the innovative ways in which it is transforming global beauty trends. 

About PT Mitra Adiperkasa Tbk

MAP operates more than 2,200 retail outlets in 76 cities throughout Indonesia. 
The major retail concepts under the group among others; Department Stores: 
Sogo, Seibu and Galeries Lafayette; Fashion & Lifestyle: Zara, Massimo Dutti, 
Pull & Bear, Stradivarius, Marks & Spencer, Topman, Topshop, Lacoste, Kipling, 
Swarovski, Mango and Sephora; Sports: Planet Sports.Asia, Sports Station, The 
Athlete's Foot, Golf House, Skechers, New Balance, Asics, Converse, Reebok, 
Airwalk, Payless, Birkenstock, Staccato, Clarks, Kidz Station, Lego, Smiggle 
and Hasbro; Food & Beverage: Starbucks, Genki Sushi, Pizza Marzano, Krispy 
Kreme, Cold Stone Creamery Ice Cream, Paul Bakery, Burger King and Domino's 
Pizza; Others: Digimap, Kinokuniya and Alun Alun Indonesia. For more 
information about MAP, please visit www.map.co.id.

Source: Amorepacific

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=356838

   Caption: Amorepacific Group Signs A Business Partnership With MAP Dong-hyun 
Bae, President of Amorepacific Group (Right), V.P Sharma, CEO of MAP(Left)