Country for PR: United Kingdom
Contributor: PR Newswire Europe
Tuesday, February 04 2020 - 07:42
AsiaNet
Beyonce in Custom-Made High Jewelry Messika Paris at the Big Game
PARIS, Febr. 3, 2020, /PRNewswire-AsiaNet/--

Six years ago a photograph of the iconic singer Beyonce in front of the Mona 
Lisa "broke the Internet". On her fingers a double Glam'Azone diamond ring from 
the then young and edgy French high jewelry brand Messika.

To celebrate that iconic moment and the dozen of other times the singer was 
spotted wearing the brand, Beyonce was scintillating in Messika Paris at the 
Big Game yesterday evening taking place in Miami, Florida. She was shining in a 
custom-made high jewelry necklace, specially created by Valerie Messika. 

Its design represents a musical vibration, a nod to the equalizers which 
oscillate on the monitors of the recording studios. 

The necklace, a choker perfectly fitting the angle of the neck, gives pride of 
place to a skillful set of chopsticks, in the center of which dominated a 
17-carat pear diamond. The designer chose to overturn the center stone to 
accentuate the resolutely rock and disruptive side. Another technical feat of 
Valerie Messika who affirms the versatility to wear High Jewelry day and night.

There is no person cooler as Queen B to wear such a High Jewelry set to the Big 
Game!

Beyonce was already setting the tone on Saturday February 25th for the 
Pre-GRAMMY Gala and GRAMMY Salute in honor of Sean "Diddy" Combs, wearing the 
earrings of the Diamond Equalizer set. Asymmetrical earrings with XXL earcuff 
on one side. A pear diamond of 4 carats oscillates at its end, like a 
metronome. And on the other, a shorter version, creates a singular, almost more 
nervous vibration, always adorned with a pear diamond of 1.5 carats.

Inspired by the sound vibes and the singer incredible stage presence and 
persona, Valerie Messika imagined a pattern to evoke the rhythm while the 
central diamond is the sound. 

The contrast is reinforced by a variation between baguette diamonds and round 
diamonds which could evoke a game of Mikado full paved and ultra-graphic. 

"I dreamed of designing for Beyonce, a piece that would embody her style, while 
remaining faithful to the DNA of our house. B is a queen, and the idea was to 
imagine an anarchic adornment with all these barrettes which intertwine with a 
sequence of baguette and round diamonds to create rhythm. But this chaos ends 
up finding a certain order and highlights the pear diamonds," details Valerie 
Messika.

https://www.messika.com/us_en/  
https://www.instagram.com/messikajewelry/  
https://www.facebook.com/MessikaJewelry/
 
Video - 
https://mma.prnewswire.com/media/1085239/Diamond_Equalizer_Messika_Paris_for_Beyonce.mp4 
 
Photo - https://mma.prnewswire.com/media/1085231/Beyonce_Messika_1.jpg  
Photo - https://mma.prnewswire.com/media/1085232/Beyonce_Messika_2.jpg   
Photo - https://mma.prnewswire.com/media/1085233/Beyonce_Messika_3.jpg  
Photo - https://mma.prnewswire.com/media/1085234/Beyonce_Messika_4.jpg  
Photo - https://mma.prnewswire.com/media/1085235/Beyonce_Messika_5.jpg  
Photo - https://mma.prnewswire.com/media/1085236/Beyonce_Messika_6.jpg  
Photo - https://mma.prnewswire.com/media/1085237/Beyonce_Messika_7.jpg  
Photo - https://mma.prnewswire.com/media/1085238/Beyonce_Messika_8.jpg  
Photo - https://mma.prnewswire.com/media/1085221/Messika_Logo.jpg 

Contact: Hannah Vartoukian
         +33-1-48-01-96-76

SOURCE:  Messika
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