-- Magnuson brings deep technical experience to the rapidly growing e-commerce 
business 

Rokt( 
https://c212.net/c/link/?t=0&l=en&o=2718223-1&h=3726658599&u=https%3A%2F%2Frokt.com%2F&a=Rokt 
), the global leader in e-commerce marketing technology, today announced that 
Bill Magnuson, Founder, CEO and former CTO of Braze( 
https://c212.net/c/link/?t=0&l=en&o=2718223-1&h=638610980&u=https%3A%2F%2Fwww.braze.com%2F&a=Braze 
) has joined the Board of Directors. Magnuson brings deep technical experience 
to the rapidly growing e-commerce business, joining recently appointed Steve 
Krenzer (from Groupon), along with Bruce Buchanan (CEO and Chairperson), Tom 
Cowan (from TDM Growth Partners), John Ho (from Janchor Partners), Tushar Roy 
(from Square Peg Capital) and Tek Heng (Company Secretary) on the board. 

Logo - https://mma.prnewswire.com/media/570354/Rokt_Logo.jpg

Magnuson, who co-founded Braze (formerly Appboy) in 2011, has spent the past 
eight years building Braze into a comprehensive customer engagement platform 
that powers experiences between consumers and brands delivering billions of 
messages daily. With clients including Canva, Disney, HBO and Overstock, Braze 
has raised over $175m in funding and grown its business to 500 employees 
worldwide.  As Rokt is on a similar growth trajectory, Magnuson's experience 
will bring great guidance to the Rokt Board as well as the research & 
development, product and technical teams. 

"Rokt is at a moment in their growth where my experience with Braze will be 
instructive, and I hope to be able to bring support as they accelerate 
globally, making e-commerce as smart as it can be for all brands and consumers 
alike," said Magnuson. "I'm looking forward to partnering with Rokt's 
impressive Board of Directors to build the brightest future possible."

Rokt, who recently closed US$48m( 
https://c212.net/c/link/?t=0&l=en&o=2718223-1&h=2046720399&u=https%3A%2F%2Fwww.prnewswire.com%2Fnews-releases%2Frokt-closes-us48m-series-c-investment-round-to-drive-growth-300948038.html%3Ftc%3Deml_cleartime&a=recently+closed+US%2448m 
) in their Series C investment round, has transformed e-commerce in over 11 
countries by identifying that when customers are buying online as a consumer or 
on behalf of a business, they increasingly expect more personalized and 
relevant experiences. Rokt's proprietary technology, machine learning and AI 
makes e-commerce smarter, faster and better. By unlocking the hidden potential 
in every single Transaction Moment(TM), Rokt enables clients to stay ahead of 
their competition, and deliver a more relevant customer experience. Rokt 
currently solves complex e-commerce challenges for global clients including 
Live Nation, Staples, Groupon, GoDaddy, Expedia and Wells Fargo. 

"I am delighted to welcome Bill Magnuson to the Rokt Board of Directors," said 
Rokt CEO, Bruce Buchanan. "Bill brings a wealth of knowledge in customer 
centric technology and will be an invaluable asset as we continue to scale and 
deepen our technical expertise in e-commerce. Bill joins us during an 
incredibly exciting period of growth for the business. As we close out our 
largest quarter on record at $39M in revenue, and look forward to an impactful 
2020, we are delighted to have Bill's strategic guidance across our technology, 
and our business expansion plans, as we accelerate forward."

For more information on Rokt, please visit https://rokt.com.

ABOUT ROKT

Rokt makes e-commerce smarter, faster and better. When customers are buying 
online, they increasingly expect more personalized and relevant experiences. 
Rokt uses real time data and decisioning to deliver the next best action for 
each person in each Transaction Moment(TM).

Founded in Sydney, Rokt now operates in the US, Canada, UK, France, Germany, 
Australia, New Zealand, Singapore, The Netherlands, Spain and Japan. 

Our clients include Live Nation, Staples, Groupon, GoDaddy, Expedia, Wells 
Fargo, Vistaprint and HelloFresh. 

Rokt unlocks the hidden potential in every single Transaction Moment(TM). 

Learn more at https://rokt.com. 



SOURCE: Rokt


CONTACT: For more information about the investment, please contact 
press@rokt.com.