Country for PR: United States
Contributor: PR Newswire New York
Friday, February 14 2020 - 01:00
AsiaNet
EdgeFive Group(R) Selected by Amber Kinetics to Drive Global Commercial Marketing Strategy
SALT LAKE CITY, Feb. 14, 2020 /PRNewswire-AsiaNet/ --

EdgeFive Group( 
https://c212.net/c/link/?t=0&l=en&o=2719573-1&h=3640080469&u=http%3A%2F%2Fwww.edgefivegroup.com%2F&a=EdgeFive+Group 
)(R) has been selected by Amber Kinetics, the industry leader in long-duration 
flywheel energy storage, to drive commercial awareness and adoption. EdgeFive 
Group has partnered with Amber Kinetics to identify entrance into key 
markets—starting in Australia, the Philippines and the U.S. EdgeFive Group will 
provide its proprietary EdgeFive On-Demand® marketing services and go-to-market 
solutions to create seamless integration across the entire commercial 
organization.

Logo - https://mma.prnewswire.com/media/792833/EdgeFive_Group_Logo.jpg

EdgeFive On-Demand(R) is a suite of marketing and sales enablement services, 
uniquely developed to help organizations augment their existing marketing 
infrastructure or develop one from the ground up. Leveraging proven best 
practices, EdgeFive On-Demand delivers impactful and immediate results—driving 
significant pipeline growth and increasing customer retention. 

"We are thrilled to partner with a visionary and industry leader in energy 
storage," said Mallory Sass, Partner and Director of Marketing at EdgeFive 
Group. "I have spent the last ten years working with companies in the energy 
space to successfully build and execute commercial strategies to launch 
products and drive pipeline growth. I truly believe that Amber Kinetics will 
disrupt the way the energy industry thinks about energy storage technology, 
use-cases, value streams and overall economics of storage."

Amber Kinetics' industry leading flywheel technology extends the duration and 
efficiency of flywheels from minutes to hours—resulting in safe, economical and 
reliable energy storage. Unlike any other storage technology commercially 
available today, Amber Kinetics storage systems do not degrade over time and 
only require minimal system maintenance. Amber Kinetics offers a wide range of 
utility and commercial applications including: load shifting, peak shaving, 
frequency regulation, renewable firming and spinning reserve. 

"EdgeFive Group's extensive experience in the energy industry gives us complete 
confidence as we enter into several new markets around the world," said Ed 
Chiao, Co-Founder and Chief Commercial Officer at Amber Kinetics. "We have 
spent the last twelve years developing our technology and pedigree—the market 
is now aligned with the value we can deliver to utilities and commercial 
customers, making us uniquely positioned to decarbonize even the most difficult 
industry sectors. With increasingly unpredictable weather patterns, natural 
disasters, rolling power outages and outdated transmission and distribution 
networks—companies and utilities alike are looking for alternative, reliable 
and clean energy solutions. Amber Kinetics is perfectly poised to be a leading 
technology in global decarbonization."

Learn more about EdgeFive Group's suite of turnkey marketing and event 
solutions by visiting www.edgefivegroup.com

About EdgeFive Group(R) 
EdgeFive Group is an industry-leading marketing and event production company. 
With a unique combination of unmatched marketing and sales experience, we 
support event and marketing teams globally to bring our client's messaging to 
life. Whether it's through live event production, launching a new product or 
creating go-to-market strategies, EdgeFive Group has the expertise and 
resources to help organizations scale and grow. Being part of the EdgeFive 
family ensures you never have to question what you are paying for; you get 
exclusive access to our approved vendor network and you never overpay. 
www.edgefivegroup.com

About Amber Kinetics 
Amber Kinetics is a manufacturer of grid-scale kinetic energy storage systems 
(KESS). Winner of PV Magazine's Array Changing Technology Award 2017. To date, 
Amber Kinetics' fleet of installations has accumulated over 255,000 hours of 
run time around the world. Amber Kinetics' industry-leading technology extends 
the duration and efficiency of flywheels from minutes to hours—resulting in 
safe, economical and reliable energy storage. Amber Kinetics offers a wide 
range of utility and commercial applications, including: load shifting, peak 
shaving, frequency regulation, renewable firming and spinning reserve. 
www.amberkinetics.com. 




SOURCE: EdgeFive Group 


CONTACT:  Mallory Sass, Partner and Director of Marketing, EdgeFive Group®, 
Phone: (408) 966-5950, Email: mallory@edgefivegroup.com