Country for PR: United Kingdom
Contributor: PR Newswire Europe
Sunday, February 16 2020 - 00:10
AsiaNet
Clues to the Neighbourhood Invites Hotel Indigo(R) Guests to Embrace Curiosity and Discover the World Around Them
LONDON, Feb. 15, 2019 /PRNewswire-AsiaNet/--

Curated by musicians, artists and local experts, the clues reveal a 
neighbourhood's best under-the-radar experiences 

Hotel Indigo(R) today launches Clues to the 
Neighbourhood[https://belong.hotelindigo.com/], offering travellers an exciting 
new way to discover the best experiences in the area where they're staying. 
Clues to the Neighbourhood is a collection of items and artefacts that have 
been curated in partnership with historians, creative directors and artists, 
which are brought to life through artfully presented installations integrated 
into the hotel's design. The clues allow travellers to explore a 
neighbourhood's off-the-beaten-path experiences, whether a local museum, great 
view, music venue, local boutique or a place to eat and drink.

To view the Multimedia News Release, please click: 
https://www.multivu.com/players/uk/8692151-hotel-indigo-guests-embrace-curiosity/


Mercury Prize-nominated singer and songwriter Laura Mvula and Berlin–based 
digital creative and tastemaker Cloudy Zakrocki spent months working closely 
with Hotel Indigo to curate Clues to the Neighbourhood. The curators selected a 
series of items that tell a hyper local story or offer a unique perspective on 
a well-trodden landmark. From an antique decanter to represent the award 
winning Welcombe Hills vineyard in Stratford-Upon-Avon, to a toy dinosaur to 
represent Spree Park Berlin, the clues they have chosen inspire guests to get 
under the skin of the neighbourhood and discover its most surprising secrets. 

Cloudy Zakrocki notes: "Have you ever done something that is so unique that 
it's hard to explain to your friends? Well, trust me, my Clues to the 
Neighbourhood for Berlin are most definitely something few people know about. 
For example, one of my clues which can be found in Berlin's Schöneberg 
district, reveals that you can climb the world's only open-air gasometer to an 
altitude of almost 80 meters. It truly is a one of a kind: as you watch the 
sunset whilst feeling free as a bird and having an eye-opening view of one of 
the world's most loved cities."

Laura Mvula, who composed the music for Anthony and Cleopatra for the Royal 
Shakespeare Company while in Stratford-upon-Avon, said: "My Clues to the 
Neighbourhood aren't things that you'll find in the guide book – which is 
exactly what I look for when I travel. My clues capture the pace of the town 
and that real sense of calm and pensiveness, as well as some of its most unique 
experiences. I love how the clues, which range from antique coins to 
contemporary art prints help guests to discover Stratford-upon-Avon in a 
multi-dimensional way."

Meredith Latham, Vice President, Global Hotel Indigo at IHG(R) commented: "It 
is the neighbourhood that inspires the features of each Hotel Indigo. From the 
design of the space to the flavours of our restaurant menus, we bring local 
stories to our guests in a unique way. Our hotels provide a gateway to discover 
some of the most vivid locations in the world. With this project, our guests 
have a new way to unlock curiosity in the local area."

Logo: https://mma.prnewswire.com/media/944917/Hotel_Indigo_Logo.jpg 

SOURCE:  InterContinental(R) Hotels & Resorts
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